Event managers must be skilled in the many aspects of organizing and running successful events. Bachelor's degree programs in event management train students in diverse topics including site analysis, food and beverage service, contract negotiations, and transportation management. These programs usually require internships.
Bachelor's Degree in Event Management
The courses in event management bachelor's degree programs are a mixture of theory and skills training, covering the range of expertise required in the field. Common courses may include:
- Principles of hospitality management
- Event marketing and sales
- Catering management
- Legal issues in the hospitality industry
- Accounting in event management
- Interpersonal skills and professionalism
Employment Outlook and Salary Info
According to the U.S. Bureau of Labor Statistics (BLS), 100,000 convention, meeting, and event planners were employed throughout the country in 2014. This number is projected to grow by 10% between 2014 and 2024, largely due to globalization and the increasing international nature of many companies and organizations. The growth could be hampered by economy, as events are often among the first budget cuts during difficult financial times. The BLS reports that the median annual wage for event planners in May of 2015 was $46,840 (www.bls.gov).
Continuing Education Information
Though graduate education is seldom required in event management, optional certification may be pursued. The Convention Industry Council offers event managers designation as a Certified Meeting Professional (CMP). Though not essential for employment, this certification demonstrates a commitment to standards in the business meetings and conventions field.
The bachelor's degree in event management prepares students in excellently managing events through courses in professionalism, hospitality, and the management of the different aspects of events, which incorporates theory and experience in the learning process. A certification could be acquired after graduation but it is not required by employers.