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Bachelor's Degree in Mass Media: Program Overview

In a bachelor's degree programs in mass media students study the production of media, which may include television, sports broadcasts, music, radio shows, newspapers, magazines, photojournalism, advertisements, documentaries, and websites.

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Essential Information

A mass media curriculum usually includes workshops or laboratory hours where students can learn how to use equipment such as video and audio recording instruments, cameras and computer software like Dreamweaver, Flash and Photoshop. Students may specialize in a particular field, including broadcasting, news reporting, editing, advertising, or telecommunications. Internship, workshops, portfolio, and media project often required for graduation. This program takes four years of full-time study to complete.


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  • Multimedia and Digital Communication

Bachelor's Degree in Mass Media

Bachelor's programs in mass media generally cover the functions of different forms of media, various roles of people involved in the media and media's effect on individuals, societal values, culture, economics and politics. Students may be trained to consider ethical responsibilities, media regulations, cultural sensitivity, history and the targeted audience in their work.

Mass media bachelor's programs often cover print and Web media formatting, pagination, photo illustration, marketing strategies and media criticism. In order to complete the program, students often must often furnish a portfolio, develop a unique media project or complete an internship. Students can work for their school's newspaper, radio station, or yearbook to gain experience in media operations. Common courses include:

  • Mass media methodology
  • Mass media distribution
  • Ethics of media
  • Audio and video production
  • Broadcasting
  • Global media

Popular Career Options

Graduates are candidates for a variety of jobs in the mass media industry. Companies, government agencies or public institutions may offer employment opportunities in fields like:

  • Broadcasting
  • News reporting
  • Editing
  • Advertising
  • Telecommunications

Continuing Education Information

Graduates could apply for master's degree programs in mass media, mass communication or a relevant field of study. They could also apply for law school and concentrate on media law.

Bachelor's programs in mass media combine coursework with hand-on internship or workshop experience to prepare graduates for careers in media, such as in editing, advertising, or telecommunications, or to go on to further education.

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