Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Those enrolled in a marketing communication degree program learn to plan, execute and measure the success of marketing and promotional programs. Students learn ways to quantify specific programs and take courses in the principles of marketing communication and promotion. Two top schools offering marketing communication programs are Northwestern University in Illinois and Temple University in Pennsylvania. Read on to learn more about the degrees offered at these schools and to see a list of other good schools that offer credentials in this field.
1. Northwestern University in Evanston, Illinois
|School Highlight: U.S. News & World Report ranks Northwestern's graduate marketing program #1 in the nation in 2015.|
Northwestern University was ranked 6th overall among business schools by U.S. News & World Report in 2015. The university's Medill School of Journalism offers a Master of Science in Integrated Marketing Communications, which trains students in how to create and manage marketing strategies and measure their effectiveness. Coursework includes study in finance, branding strategies, corporate communications, public relations, market segmentation and analysis. An undergraduate certificate is also available in integrated marketing communications for students working on a bachelor's degree at Northwestern. The Medill School is accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Northwestern's Kellogg School of Management offers the Strategic Marketing Communications program which is designed for those with careers in marketing leadership.
2. Temple University in Philadelphia, Pennsylvania
|School Highlight: Temple's Fox Business School received a Top 20 North American 2013/2014 ranking from Eduniversal (a global ratings agency).|
Temple University was ranked tied for 41st among business schools by U.S. News & World Report in 2015. The Fox School of Business offers a Master of Science in Marketing Communications. The program teaches students to implement and manage marketing communications within an organization. The curriculum includes instruction in international marketing, consumer behavior, media management, marketing research and strategy. Graduates will have completed a thesis detailing a full marketing communication plan.
Top Schools for Marketing Communication in the U.S.
|Columbia College Chicago||Offers a postbaccalaureate certificate||Chicago, IL|
|Ferris State University||Ferris offers a Bachelor of Science in Advertising/Integrated Marketing Communications (AIMC)||Big Rapids, MI|
|Florida State University||The School of Communication offers a 33-36 credit Master's in Integrated Marketing Communications (IMC)||Tallahassee, FL|
|Loyola University Chicago||Loyola students can combine a Master's of Business Administration (MBA) with a Master of Science in Integrated Marketing Communications (MSIMC)||Chicago, IL|
|Stanford University||Marketing communications is covered as part of the Strategic Marketing Management master's degree||Stanford, CA|
|University of Kansas||The Master of Science in Journalism has a focus on integrated marketing communications||Lawrence, KS|
|University of Pennsylvania||A dual concentration in marketing and communications is possible at the undergraduate level at the University of Pennsylvania||Philadelphia, PA|
|West Virginia University||The master's degrees and professional certificates in integrated marketing communications (IMC) are offered solely online||Morgantown, WV|