Best Schools with Marketing Research Programs: List of Top U.S. Schools

Discover the possibilities for studying marketing research at the college level. Learn about degree options and school rankings and locations to become informed about the choices.

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School Overview

Marketing research degrees are available at strong schools such as the Wisconsin and Georgia universities described below. Marketing research (MR) professionals help businesses and advertisers understand what people think of their products and services and, by extension, what else is desired by customers. Designing surveys, conducting interviews and producing reports are the primary duties of market researchers and market research analysts. Master's degrees in MR are among the study options offered at the two universities described below; a broader list of schools that teach this discipline is also provided.

1. University of Wisconsin - Madison

School Highlight: UW-Madison's AC Nielsen Center for Marketing Research offers merit-based project assistantships that cover the cost of MBA tuition in exchange for 13 hours/week of consulting work.

The University of Wisconsin - Madison offers over 100 fields of study and 800 student organizations. U.S. News & World Report ranked the school 13th in the publication's 2015 list of top public colleges.

The A.C. Nielsen Center for Marketing Research operates the marketing research specialization of the School of Business' Master of Business Administration (MBA) program. Students learn about consumer behavior, branding, experimental design and qualitative research methods, among other topics. Project assistantships are awarded to a limited number of students each year. Student assistants work 13 hours per week under a faculty member and receive a stipend and a full tuition waiver.

2. University of Georgia in Athens, GA

School Highlight: The Terry School of Business offers the Master of Marketing Research (MMR) that can be completed in 11 months.

The University of Georgia (UGA) is home to four million library volumes and the original Constitution of the Confederate States of America. UGA tied for 20th place in U.S. News & World Report's 2015 ranking of America's best public colleges.

Established in 1986, the Coca-Cola Center for Marketing Studies offers a Master of Marketing Research (MMR) program designed to provide students with the skills necessary for the MR process. The center's advisory board includes professionals from well-known corporations such as PepsiCo, JP Morgan Chase and Walmart. A highlight of the MMR program is student involvement in research or management audit projects supervised by a professor and sponsored by industry partners. Students also benefit from executive seminars that offer question-and-answer sessions hosted by MR professionals.

Top Marketing Research Schools

School Name Distinction Location
Carthage College Carthage students can take market research classes as part of a marketing undergraduate degree, and the school has its own chapter of the fraternal organization for marketing professionals, Pi Sigma Epsilon Kenosha, WI
DePaul University A Master of Science in Marketing Analysis or a Marketing Research Certificate are among the program options at DePaul Chicago, IL
Hofstra University Possibilities at Hofstra include a dual B.B.A (Bachelor's in Business Administration)/Master of Science in Marketing Research degree that calls for a total of 149 credit hours Hempstead, NY
Michigan State University The Master of Science in Marketing Research at Michigan State can be taken full time (one year, including an internship) or online (19 months) East Lansing, MI
Temple University In order to qualify to conduct human subject research for the Master of Science in Marketing Research, students must attain certification from the University's Institutional Review Boards (IRB) Philadelphia, PA
University of Nebraska - Lincoln Surveys, exploratory research and management decision experiments are market research course topics at the master's level Lincoln, NE
University of New Haven Marketing students have participated in the Google Online Marketing Challenge since 2009 West Haven, CT
The University of Texas at Arlington Students have their own research agency in the MRGSA Research Center Arlington, TX
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