Best Schools with Marketing Research Programs: List of Top U.S. Schools

Discover the possibilities for studying marketing research at the college level. Learn about degree options and school rankings and locations to become informed about the choices. View article »

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  • 0:02 School Overview
  • 0:48 University of…
  • 1:23 University of Georgia…
  • 2:03 Carthage College in…
  • 2:42 More Top Marketing…

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Video Transcript

School Overview

Marketing research programs are available at both the undergraduate and graduate degree levels. They may be offered as specific marketing research programs or within broader marketing degrees. Marketing research education is offered at University of Wisconsin - Madison, University of Georgia in Athens, and Carthage College in Kenosha, Wisconsin. Each of these schools was nationally ranked by U.S. News & World Report for 2017. In these programs, students learn how to interpret what people think of specific products and services and, by extension, what else is desired by customers. The curriculum often includes instruction in designing surveys, conducting interviews, and producing marketing research reports.

University of Wisconsin - Madison

U.S. News & World Report ranked University of Wisconsin - Madison 10th among all public colleges for 2017. This school offers a Master of Business Administration (MBA) program with a marketing research specialization. Students learn about consumer behavior, branding, experimental design, and qualitative research methods, among other topics. Project assistantships are awarded to a limited number of students each year. Students assistants work 13 hours per week under a faculty member and receive a stipend and a full tuition waiver.

University of Georgia in Athens

The University of Georgia (UGA) tied for 18th place among America's best public colleges in U.S. News & World Report's 2017 rankings. The school offers a Master of Marketing Research (MMR) program that can be completed in 11 months. The program's advisory board includes professionals from well-known corporations such as PepsiCo, JP Morgan Chase, and Walmart. A highlight of the MMR program is student involvement in research or management audit projects supervised by a professor and sponsored by industry partners. Students also benefit from executive seminars that offer question-and-answer sessions hosted by MR professionals.

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Carthage College in Kenosha, WI

At Carthage College undergraduates can major in marketing. In addition to basic courses in economics, accounting, management, and other business-related topics, students may choose to take an elective course in marketing research. By providing comprehensive training in the marketing field, this program can prepare students for graduate-level marketing research studies in the future. Students may be interested to know the school has its own chapter of Pi Sigma Epsilon, the fraternal organization for marketing professionals. For 2017, the school was ranked #154 among national liberal arts colleges by U.S. News & World Report.

More Top Marketing Research Schools

Here are some good marketing research schools.

School Name Distinction Location
DePaul University Offers a Master of Science in Marketing Analysis or a Marketing Research Certificate Chicago, IL
Hofstra University Possibilities include a dual Bachelor's in Business Administration/Master of Science in Marketing Research degree that calls for a total of 149 credit hours Hempstead, NY
Michigan State University Has a Master of Science in Marketing Research program that can be completed in a one-year, full-time format, which includes an internship, or it can be completed in a 19-month online format East Lansing, MI
Temple University Students in the Master of Science in Marketing Research program must attain certification from the University's Institutional Review Boards (IRB) in order to conduct human subject research Philadelphia, PA
University of Nebraska Market research course topics at the master's level include surveys, exploratory research, and management decision experiments Lincoln, NE
University of New Haven Marketing students have participated in the Google Online Marketing Challenge since 2009 West Haven, CT
University of Texas Students have their own research agency in the MRGSA Research Center Arlington, TX

Marketing research programs are offered at many well-respected colleges and universities. Students may find basic training in the field at the undergraduate level or they can enroll in more focused programs at the master's degree level.

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