Careers in the Beauty Industry for Bachelor's Degree Holders
While most beauty industry careers typically involve some sort of vocational training, there are some careers in the industry that require an undergraduate degree. These careers are often in the business-end of the industry and include account executive, regional sales, marketing and product management. Other careers not normally associated with the beauty industry include graphic design.
What Careers Exist in the Beauty Industry for Bachelor's Degree Holders?
When most people think of careers in the beauty industry, they tend to think of jobs that involve direct contact with beauty shop clients and minimal college-level training. However, a few careers in the beauty industry require a formal education, often in business administration, graphic design or accounting. These careers generally involve working with salon owners, beauty product manufacturers or product distributors. Most of these careers require not only a degree, but knowledge in the many different business aspects of the beauty industry.
Account executives in the beauty industry often work with beauty shop operators and product manufacturers. They keep in touch with clients on a daily basis, create press materials, develop media relationships and manage the workflow within the account team. Account executives are typically required to have at least one to two years of experience in an agency environment. A bachelor's degree in public relations or a related field is usually required.
Graphic artists and designers who specialize in this industry may design advertisements, newsletters, brochures, logos, publications, exhibits, displays and in-store graphics. They may also design product packaging and labels. A bachelor's degree in graphic design, fine arts or a related discipline is typically required.
Marketing managers develop marketing plans and presentation materials, collaborate with PR personnel to create press materials and work with outside vendors and agencies. Marketing managers may also conduct market research and identify potential growth areas. This position usually requires a bachelor's degree in marketing or business administration.
Product managers, also known as brand managers, contribute to the development and marketing of a company's entire line of beauty or hair products or work with salon chains.. They plan and organize product launches, identify potential growth areas, conduct research and collaborate with marketing and sales personnel. Product managers typically major in fields such as marketing or business management.
Regional Sales Manager
Regional sales managers work to maximize sales and increase profitability. Job duties may include achieving sales targets, executing marketing and promotions plans, developing partnerships with regional beauty industry professionals, and managing a sales staff. Regional sales managers typically major in business management with a concentration in marketing.
According to PayScale.com, the median salaries in March 2014 for careers in the beauty industry varied greatly depending on the career. Yearly salaries (unless otherwise noted) include:
- Graphic Artist or Designer: $40,640
- Account Executive: $46,646
- Marketing Manager: $59,301
- Regional Sales Manager: $72,852
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