How to Choose a Food Marketing School
Food marketing bachelor's and master's degree programs are offered at 4-year colleges and universities. The majority of food marketing programs offer optional or mandatory internships in diverse food marketing settings, including packing and distribution plants, sales and marketing firms, advertising agencies and restaurants. Some colleges, meanwhile, offer cooperative education programs that combine classroom instruction with practical work experience. Since food marketing degree programs are connected to a specific industry, students should explore a school's corporate relationships evaluate future career placement opportunities. Schools that have dedicated food marketing programs sometimes offer competitive scholarships with funds covering partial or full tuition and sometimes including a stipend for living expenses. There are also schools that waive non-resident restrictions, enabling out of state students to pay the same fees as residents.
Students interested in food marketing programs may want to keep these considerations in mind:
- All schools offer job placement assistance; however, a few also offer tailored career fairs or industry-specific conferences.
- To augment the cost of tuition and fees, many schools offer scholarship opportunities.
- Students who work full-time may want to consider the internship requirements and opportunities for cooperative education.
Food Marketing Program Overviews
Bachelor's Degree in Food Marketing
A bachelor's degree program in food marketing provides students with basic marketing knowledge coupled with a clear understanding of the food processing industry. Upon completion of the bachelor's degree program, students are qualified for careers in a variety of fields, including product marketing and advertising, government regulation, food distribution management and sales. Course topics include these:
- Food manufacturing and distribution
- Consumer behavior
- New product development
- Marketing research
- Food marketing strategies
Master's Degree in Food Marketing
A master's degree program in food marketing will prepare graduates for senior-level management positions in the food industry. Students gain comprehensive knowledge in all areas of food marketing, completing courses such as the following:
- Target marketing
- Food pricing strategies
- International marketing
- Food technology
- New product planning
Top 10 Marketing Schools
|University of Pennsylvania||4-year, Private not-for-profit|
|University of Michigan - Ann Arbor||4-year, Public|
|New York University||4-year, Private not-for-profit|
|University of California - Berkeley||4-year, Public|
|University of Texas - Austin||4-year, Public|
|University of North Carolina - Chapel Hill||4-year, Public|
|Indiana University - Bloomington||4-year, Public|
|University of Virginia||4-year, Public|
|University of Wisconsin - Madison||4-year, Public|
|St. Joseph's University||4-year, Private not-for-profit|