Colleges with Food Marketing Programs: How to Choose

Food marketing undergraduate and graduate programs teach students to market agricultural products and packaged goods to businesses and consumers, with classes in accounting, advertising, market research and consumer behavior.

How to Choose a Food Marketing School

Food marketing bachelor's and master's degree programs are offered at 4-year colleges and universities. The majority of food marketing programs offer optional or mandatory internships in diverse food marketing settings, including packing and distribution plants, sales and marketing firms, advertising agencies and restaurants. Some colleges, meanwhile, offer cooperative education programs that combine classroom instruction with practical work experience. Since food marketing degree programs are connected to a specific industry, students should explore a school's corporate relationships evaluate future career placement opportunities. Schools that have dedicated food marketing programs sometimes offer competitive scholarships with funds covering partial or full tuition and sometimes including a stipend for living expenses. There are also schools that waive non-resident restrictions, enabling out of state students to pay the same fees as residents.

Students interested in food marketing programs may want to keep these considerations in mind:

  • All schools offer job placement assistance; however, a few also offer tailored career fairs or industry-specific conferences.
  • To augment the cost of tuition and fees, many schools offer scholarship opportunities.
  • Students who work full-time may want to consider the internship requirements and opportunities for cooperative education.

Food Marketing Program Overviews

Bachelor's Degree in Food Marketing

A bachelor's degree program in food marketing provides students with basic marketing knowledge coupled with a clear understanding of the food processing industry. Upon completion of the bachelor's degree program, students are qualified for careers in a variety of fields, including product marketing and advertising, government regulation, food distribution management and sales. Course topics include these:

  • Food manufacturing and distribution
  • Consumer behavior
  • New product development
  • Marketing research
  • Food marketing strategies

Master's Degree in Food Marketing

A master's degree program in food marketing will prepare graduates for senior-level management positions in the food industry. Students gain comprehensive knowledge in all areas of food marketing, completing courses such as the following:

  • Target marketing
  • Food pricing strategies
  • International marketing
  • Food technology
  • New product planning

Top 10 Marketing Schools

College/University Institution Type
University of Pennsylvania 4-year, Private not-for-profit
University of Michigan - Ann Arbor 4-year, Public
New York University 4-year, Private not-for-profit
University of California - Berkeley 4-year, Public
University of Texas - Austin 4-year, Public
University of North Carolina - Chapel Hill 4-year, Public
Indiana University - Bloomington 4-year, Public
University of Virginia 4-year, Public
University of Wisconsin - Madison 4-year, Public
St. Joseph's University 4-year, Private not-for-profit

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