Entry-Level Jobs for a Marketing Major: Career Information

Degrees in marketing typically cover the research and advertising aspects of the marketing world. Continue reading for an overview of the programs, as well as entry-level career and salary info for some career options for graduates.

Essential Information

Marketing is the process of researching and identifying a market and positioning a product for success. New graduates in this field might join a team on a marketing or advertising campaign or work with a sales force. Internships completed along with a bachelor's degree are a key component of landing a first job in this profession.

Career TitlesMarketing SpecialistMarket Research Analyst
Required EducationBachelor's degreeBachelor's degree
Projected Job Growth (2012-2022)*32%32%
Average Salary (2013)*$67,780$67,780

Source:*U.S. Bureau of Labor Statistics

Career Options

Marketing majors can expect odd hours, strict goals, and high stress throughout their careers, but especially during the entry-level phase. The marketing profession is very performance-oriented, and individuals just beginning their careers will need to prove themselves. Very stringent goals and high expectations are the norm, and the flexibility to adjust and correct problems under a deadline is needed.

Examples of entry-level marketing jobs on include a marketing specialist, who would become well-versed in a company's products and then work with salespeople to train, support and improve their approach and materials. A graduate could be hired in an administrative assistant capacity in a marketing or advertising department to position him or herself for advancement. Market research, customer service and sales roles also work to gain a foothold in this field.

Marketing Specialist

These individuals usually work under a marketing manager as part of a group assigned to the job of marketing a product or brand. Though sometimes marketing and advertising are mistaken as being the same thing, they are not. A marketing team works with product developers and upper-level management in a firm to discover a target market, set a price for, or think up the ideas which later go into advertising the product or brand name. Marketing managers and their teams work with various types of sales, promotions and advertising techniques to create a thriving product or brand.

Market Research Analyst

Market research analysts research market conditions in local, regional or national areas, in addition to gathering information to determine potential sales of a company's good or service. These individuals also obtain information on competitors' marketing efforts, and may help in creating marketing campaigns.

The pay rates of marketing professionals vary quite a bit depending upon such factors as level of education, experience, demonstrated performance and industry. The U.S. Bureau of Labor Statistics (BLS) stated that market research analysts and marketing specialists earned annual average wages of $67,780 as of 2013. In the decade from 2012-2022, the BLS also predicts a 32 percent job growth for all market research analysts and marketing specialists. This is considered to be much faster than average employment growth compared to other occupations.

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