Global Marketing Manager: Job Description & Career Info

Working in a variety of industries, global marketing managers often specialize in product development or market research and communicate with international partners. Read the job description, duties, education requirements, salary and employment outlook to decide if this is the right spot for you.

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  • Business Communications, General
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Career Definition for a Global Marketing Manager

Global marketing managers are responsible for maximizing their firms' international market share and profits. Global marketing requires being aware of global market trends and developing products that meet international demands. Global marketing managers also work to establish competitive and profitable pricing strategies.

Education Bachelor's or Master's in Business Administration
Job Skills Creative, competitive, decisive, and multilingual.
Median Salary (2015)* $128,750 (all marketing managers)
Job Growth (2014-2024)* 9% (all advertising, promotions and marketing managers)

Source: *U.S. Bureau of Labor Statistics

Required Education

Most global marketing managers have bachelor's or master's degrees in business administration. Coursework typically focuses on marketing and includes classes in economics, management, finance, and international business law. Many successful global marketing managers serve as interns at firms during their last years of college; global marketing managers typically arrive at their positions through gradual promotion from more junior roles.

Skills Required

Global marketing managers are creative idea-generators. They are often competitive and decisive by nature. Since they frequently communicate with businessmen and women from other countries, global marketing managers who are fluent in more than one language have an advantage in gaining foreign clients, according to the Business Marketing Association, www.bma.org.

Career and Economic Outlook

Employment of marketing managers, including those specializing in global marketing, is expected to grow at a faster than average annual rate of 9% from 2014 to 2024, according to the U.S. Bureau of Labor Statistics (BLS). The Business Marketing Association reports that marketing for most industries will continue to become international in focus, increasing the proportion of global marketing managers in the marketing industry.

Global marketing managers are well compensated, though salaries vary by industry, managerial responsibility and the size of the firm. The BLS reported that all marketing managers earned a median annual salary of $128,750 in 2015.

Alternate Career Options

Other jobs similar to a global marketing manager that might appeal to you include:

Sales Managers

Having at least a bachelor's degree and experience working as a sales representative, these managers lead their organizations' sales teams by setting goals, developing training programs and analyzing data. Average job growth of 5% was forecast by the BLS for the 2014-2024 decade, and the median annual salary among sales managers was $113,860 in 2015.

Market Research Analyst

These analysts study market trends to decide what products will sell and how much consumers are willing to pay for them. They normally have at least a bachelor's degree and strong math skills; a master's degree may be required for key research positions. During the 2014-2024 decade, the BLS predicts much faster than average employment growth of 19% for market research analysis positions. The agency also reported a median annual wage of $62,150 for analysts as of 2014.

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