Health care advertisers work with health care professionals and organizations to advertise medical products and services. A bachelor's degree is preferred for many entry-level positions. Skills in communications and computer applications can also be helpful in this career field.
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Health care advertisers work with businesses in the medical industry. Future health care advertisers may want to complete a bachelor's degree program in health care sales and marketing and develop a portfolio to increase their job prospects in this highly competitive industry. While not a requirement of the profession, health care advertisers may earn a graduate level degree or join a professional association to enhance job prospects.
|Required Education||Bachelor's degree|
|Projected Job Growth* (2014-2024)||-3% for advertising sales agents|
|Median Salary* (2015)||$48,490 annually for advertising sales agents|
Source: *U.S. Bureau of Labor Statistics (BLS)
Job Description for Health Care Advertisers
Health care advertisers can work with hospital administrators, insurance companies, health care professionals, and pharmaceutical organizations. Their prime objective is getting the word out about health care products and services in an informative, cost-effective, and compelling manner through various media, especially Internet advertising. Health care advertisers may write copy, design graphic images, conduct consumer research, manage accounts, or develop public relations.
Health Care Advertiser Education Requirements
Most health care advertising agencies prefer applicants with a bachelor's degree in advertising, marketing, communications, or a business-related field. Students who know that they want to pursue a health care advertising career should consider programs that focus on health care sales and marketing.
These bachelor's programs typically take four to five years to complete. In addition to learning how to create, present, and manage data associated with health care products and services, students will take courses in consumer research, ethics, finance, accounting, pharmacology, promotional practices, and health care systems. Aspiring health care advertisers should make sure their programs offer advertising agency internships. This real-world experience allows students to develop a quality portfolio, which will be a valuable resource when they seek employment.
Individuals seeking higher-level positions in health care advertising firms should consider graduate-level degrees, preferably a Master of Business Administration. In states with health care marketing and public relations associations, health care advertisers may wish to apply for membership for networking and employment opportunities.
Career Requirements for Health Care Advertisers
Advertising is a competitive industry with noticeably more job seekers than job openings, so aspiring health care advertisers need to be ambitious, creative and assiduous individuals. Although there are well-known, large health care advertising and public relation firms, the U.S Bureau of Labor Statistics (BLS) cites most establishments as having a small number of employees.
According to the BLS, advertisers in general need to be creative, and skilled in computer applications and communications, including public speaking and writing. A health care advertiser needs to be able to maintain an innovative approach in a fast-paced, stressful environment, and meet frequent deadlines to be an integral part of the advertising team. Health care advertisers may promote entire hospitals or medical clinics, health insurance providers, medical equipment, clinical services, or pharmaceutical companies.
Employment Outlook and Salary Info
As health care progresses with advances in science and technology, there will be more health care products and services that need to be advertised and branded. However, the BLS projected an average job growth of -3% in the more general field of advertising sales agents during the 2014 to 2024 decade.
Salaries for advertisers can vary greatly based on the job title. The BLS reported in 2015 that advertising sales agents earned a median annual salary of $48,490.
Because job prospects are anticipated to be so low over the next decade, those interested in the field can use education and specialized skills to set themselves above the competition. A bachelor's degree in a related field, as well as creative or computer skills, are important in this regard. A graduate level degree can also increase job prospects.