Become a Digital Producer
|Degree Level||Bachelor's degree|
|Degree Field||Journalism, communications, graphic design, marketing|
|Experience||Experience in marketing or promotions|
|Key Skills||Video editing, web design, and communication skills; artistic talent and creativity, understanding of digital publishing, social media, and SEO|
|Salary||$57,401 (2016 median for digital producers)|
Sources: U.S. Bureau of Labor Statistics (May 2014), Career Builder Job Ad (July 2015)
Digital producer is a relatively new job title applied to individuals in a variety of communications and media fields. These professionals may work for advertising agencies, marketing firms, publishing companies, radio and television broadcasting outlets, newspapers and other businesses.
Digital producers create, manage and update multimedia content for websites, social media, mobile applications, interactive media and other digital products. Some digital producers are responsible for website design or programming, as well as Web analytics, keywords and search engine optimization (SEO). Other producers may specialize in digital branding and interactive marketing campaigns that rely on Internet technologies. Key skills for digital producers include video editing, web design, and communication skills, along with artistic talent, creativity, and an understanding of digital publishing, social media and SEO. Payscale.com reported that digital producers earned a median annual salary of $57,401 as of January 2016.
Earn a Bachelor's Degree
Let's examine the steps required to become a digital producer.
Step 1: earn a bachelor's degree. Employers of digital producers typically require a bachelor's degree in communications, broadcasting, journalism or another media specialty. They also look for job candidates with strong communication skills, since digital producer positions often include a great deal of writing and collaboration with others.
Some universities offer communications, broadcasting or journalism programs with a focus on digital media technologies to prepare graduates for emerging careers like digital production. Coursework might include graphics and Web design, video production and editing, multimedia content development and basic computer programming.
Develop Web Skills
Many digital producer positions require capability with a variety of media delivery systems and content platforms, as well as the ability to produce, edit and upload content for distribution or publication. In addition to classroom instruction and extracurricular work with college media production, prospective digital producers can pursue internships with media-based companies to gain experience working with digital content technologies. Personal experience with self-publication through blogs, websites and social media might help aspiring digital producers develop these skills.
Step 3: stay updated on technological advances. Digital producers need to be able to utilize the latest innovations in digital media technologies. This typically necessitates that they undergo additional training or continuing education to stay current.
Digital producers must understand both existing and emerging media delivery methods and content platforms. Several schools offer certificate programs in digital and social media, digital content and publication, Web marketing techniques and other specialties that allow working professionals to update their knowledge and enhance their job skills.
People in this field who continue to learn about new technologies and add to their skill sets likely will have the best opportunities for advancement.
In summary, to become a digital producer, you'll likely need a bachelor's degree, skills and experience with a variety of media delivery systems and content platforms. You'll also need to stay updated on advances in technology.