Below, you'll find information about top universities that provide bachelor's degree programs in marketing. Marketing degrees are offered by business schools, and courses focus on broadening a business' customer base and thereby increasing capital; consumer behavior, demographic trends and product development are typical subjects. Read on to learn details about two top business programs that offer undergraduate marketing degrees, and see a list of other good schools that offer this degree.
1. University of Pennsylvania in Philadelphia
|School Highlight: Nearly half of a business degree student's courses are taken outside of the Wharton business school, and roughly one-third of Wharton's students graduate with two degrees.|
The University of Pennsylvania, an Ivy League school, recently ranked ninth overall in the 2015 edition of the U.S. News and World Report survey of best colleges in America. Its undergraduate marketing degree program, part of the Wharton School, garnered the top ranking on the magazine's list of the 'Best College Specialty Rankings', in the undergraduate business specialty of marketing.
Wharton marketing students begin their 4-year curriculum by undertaking the foundational academic tenets of marketing, such as psychology, statistics and economics. A capstone course and half-semester mini-courses in advertising, retailing and product development provide practical experience alongside dense coursework. Required courses are in subfields such as marketing research and consumer behavior.
2. University of Michigan in Ann Arbor
|School Highlight: The Ross School of Business features 17 institutions and centers and 70 student organizations, and roughly 200 companies recruit on campus.|
The University of Michigan was ranked 29th in the U.S. News & World Report 2015 list of the best U.S. colleges. Michigan also earned a number two spot in the specialty rankings category for its undergraduate business marketing program.
The Bachelor of Business Administration (BBA) marketing program at Michigan's Ross School of Business aims to provide students with valuable real-world experience in core classes. Students learn concepts such as customer relations, distribution systems and pricing structures, brand equity and sales team management. Additionally, both core and elective courses cover research methodology and advertisement training.
Michigan's marketing BBA program emphasizes collaborative effort among its undergraduates, and students often get together to work on team projects or plan group presentations. Almost all courses strive to incorporate case-based learning, so students will study actual examples of marketing strategy, in addition to hypothetical textbook cases.
Top Marketing Schools
|Indiana University||Marketing majors in the Kelley School of Business at IU can choose a marketing or professional sales concentration; students can work in the Customer Interface Virtual Laboratory and participate in national sales competitions||Bloomington, IN|
|New York University||NYU's Stern School of Business marketing initiatives include branding, personal influence, personal decision making and environmental effects||New York, NY|
|Notre Dame University||Half of the students who are undergraduates in the business school study abroad||South Bend, IN|
|University of Texas-Austin||Students in the McCombs School of Business can pursue international study utilizing the school's partnerships in 25 countries||Austin, TX|
|University of Virginia||The University of Virginia's McIntire School of Commerce was ranked second in the nation for undergraduate business programs in 2014, per Bloomberg Businessweek||Charlottesville, VA|
|University of Wisconsin-Madison||Students in the Lubar School of Business have received more than $1 million in scholarships for 2015-2016||Madison, WI|
|Washington University||The Olin Business School, which offers a marketing major within its Bachelor of Science in Business Administration (BSBA) degree, is ranked 5th for undergraduate business programs by Bloomberg Businessweek||St. Louis, MO|