Marketing Assistant: Job Description, Duties and Requirements

Learn about the education and preparation needed to become a marketing assistant. Get a quick view of the requirements as well as details about degree programs, job duties and necessary skills to find out if this is the career for you.

Essential Information

A marketing assistant aids the marketing department in a business or organization. Most marketing assistants carry out day-to-day administrative tasks, relying heavily on computer knowledge and the ability to multi-task. A high school diploma is required, and associate's or bachelor's degrees can advance a marketing assistant's career.

Required Education High school diploma at minimum; associate's or bachelor's degree may be beneficial
Projected Job Growth (2012-2022)* 12% for broad field of administrative assistants
Mean Salary (2013)* $34,000 for administrative assistants in general (except legal, medical and executive assistants)

Source: *U.S. Bureau of Labor Statistics

Job Description of a Marketing Assistant

The staff of a company's marketing department is responsible for promoting and driving the sales of a company's goods or services. A marketing assistant supports the marketing department by carrying out the daily tasks to keep the department functioning and facilitate the duties of the marketing manager and account executives. Marketing assistants may go by other titles, such as marketing administrative assistant and assistant account executive, according to Generally, a marketing manager will oversee a marketing assistant's work.

Job Duties of a Marketing Assistant

The duties of a marketing assistant depend upon the needs of the individual marketing manager or company, but most duties fall into the administrative assistance and office support realms. Tasks may include, but are not limited to, handling travel arrangements for the marketing department, scheduling conferences or meetings, organizing data and gathering information. Many marketing assistants are also seen as go-betweens who facilitate inter-departmental communication.

Requirements for Marketing Assistants

The minimum education requirement for a marketing assistant is a high school diploma, though some employers may require an associate's degree. A bachelor's degree opens the possibility of promotion into a marketing manager. Bachelor's degrees with a focus in marketing, communication or administration were the most widely reported undergraduate degrees held by marketing assistants, according to in October 2010.

Marketing assistants apply a broad skill set to their varied roles and duties. Organizational ability is a must, and successful marketing assistants are also able to multi-task and switch between duties with little trouble. Since this position is often used as a liaison between corporate departments, solid communication skills are favored. A familiarity with Microsoft Office is also encouraged for the clerical and administrative tasks.

Job Outlook and Salary Info for Marketing Assistants

Demand for administrative assistants, who do similar duties to marketing assistants, should grow by 12% between 2012 and 2022, according to the U.S. Bureau of Labor Statistics (BLS). Salary data from the BLS indicates that administrative assistants, except for legal, medical and executive administrative assistants, earned an average salary of $34,000 in 2013.

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