Marketing Assistant: Job Description, Duties and Requirements

Learn about the education and preparation needed to become a marketing assistant. Get a quick view of the requirements as well as details about degree programs, job duties and necessary skills to find out if this is the career for you. View article »

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  • 0:00 Essential Information
  • 0:54 Job Duties
  • 1:21 Requirements
  • 2:04 Job Outlook and Salary Info

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Video Transcript

Essential Information

A marketing assistant aids the marketing department in a business or organization. Most marketing assistants carry out day-to-day administrative tasks, relying heavily on computer knowledge and the ability to multi-task. A high school diploma is required, and an associate's or bachelor's degrees can advance a marketing assistant's career.

Job Description of a Marketing Assistant

The staff of a company's marketing department is responsible for promoting and driving the sales of a company's goods or services. A marketing assistant supports the marketing department by carrying out the daily tasks that keep the department functioning and facilitate the duties of the marketing manager and account executives. Marketing assistants might go by other titles, such as marketing administrative assistant and assistant account executive, according to Monster.com. Generally, a marketing manager will oversee a marketing assistant's work.

Job Duties of a Marketing Assistant

The duties of a marketing assistant depend upon the needs of the individual marketing manager or company, but most duties fall into the administrative assistance and office support realms. Tasks may include handling travel arrangements for the marketing department, scheduling conferences or meetings, organizing data and gathering information. Many marketing assistants are also seen as go-betweens who facilitate inter-departmental communication.

Requirements for Marketing Assistants

The minimum education requirement for a marketing assistant is a high school diploma, though some employers require an associate's degree in marketing, communication, administration or a related field. A bachelor's degree opens the possibility of promotion to a marketing manager position.

Marketing assistants apply a broad skill set to their varied roles and duties. Organizational ability is a must, and successful marketing assistants are also able to multi-task and switch between duties with little trouble. Since this position is often used as a liaison between corporate departments, solid communication skills are favored. A familiarity with Microsoft Office is also encouraged for the clerical and administrative tasks.

Job Outlook and Salary Info for Marketing Assistants

According to the U.S. Bureau of Labor Statistics (BLS), demand for secretaries and administrative assistants, who do similar duties to marketing assistants, should grow by just 3% between 2014 and 2024. Salary data from the BLS indicates that these workers earned an average annual salary of $35,200 in 2015.

In summary, marketing assistants, who might need an undergraduate degree, perform the daily administrative tasks that keep a marketing department afloat.

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