The tasks a marketing communications coordinator performs on the job are diverse, so well-rounded professional skills are essential in this role. In addition to a solid understanding of print and Web production content, successful marketing communications coordinators must create and adhere to strict timelines, coordinate meetings and presentations, and have excellent organizational skills.
Marketing communications coordinators perform a variety of specialized and administrative functions to increase a company's visibility through the development and distribution of information and materials. A degree in marketing, communication, journalism, public relations, or a related area may often provide useful skills to attain a position in this field.
|Required Education||Bachelor's degree|
|Projected Job Growth (2014-2024)||9%*|
|Median Salary (2016)||$41,517 annually**|
Source: *U.S. Bureau of Labor Statistics, **Payscale.com
Marketing Communications Coordinator Job Description
Marketing communications coordinators develop materials and interact with internal and external clients to deliver an organization's messages to the public and the media. Depending on the size of the company, marketing company, or public relations firm, coordinators typically report to a marketing manager or marketing director. These coordinators contribute to the development of publications and websites, facilitate marketing campaigns, schedule meetings, create timelines, and help plan events.
An integral part of this position is producing content for both print and Web, including brochures and newsletters. Coordinators serve in support capacity for executive staff and the position often includes administrative duties, such as meeting coordination and production timeline development.
Depending on the size of the company, marketing communications coordinators may also write and distribute press releases. Often marketing communications coordinators will write content for company newsletters, and some companies may require coordinators to have experience in graphic design to be able to complete such tasks independently.
A successful marketing communication coordinator possesses several of the following abilities:
- Excellent written and verbal communication
- Copy editing
- Developing and maintaining media contacts
- Develop timelines
- Meet deadlines
- Desktop publishing
- Create spreadsheets
- Create PowerPoint presentations
- Basic graphic design
- Personable demeanor
- Outstanding organization
- Meeting coordination
- Event planning
- Publication scheduling
The median annual salary for a marketing communications coordinator was $41,517 as of January 2016, according to PayScale.com.
Marketing communication coordinator positions are available in just about every industry from nonprofit healthcare to entertainment conglomerates. The position may become a stepping stone to higher-level careers, including marketing communications specialist, marketing manager, and marketing director.
Marketing managers are expected to see 9% job growth from 2014 to 2024, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also notes that competition to attain entry-level positions will remain especially strong.
Universities and online programs offer training, undergraduate, and graduate degree programs in public relations, journalism, integrated marketing, and business administration that can provide key skills to become a marketing communications coordinator. These programs offer students a diverse array of courses to hone skills in writing, editing, publishing, media, consumer behavior, corporate social responsibility, and integrated marketing.
Due to the diverse skill set needed to succeed as a marketing communications coordinator, it is a good idea to consider taking an undergraduate or graduate program in public relations, journalism, integrated marketing or business administration if you are contemplating this career path. Strong job growth is anticipated for marketing managers over the coming years, and in 2016 the median salary was $41,517.