School and Ranking Information
There are about 15 public and private schools offering marketing programs within a ten-mile radius of downtown Philadelphia. Based upon graduation rates, program options, and U.S. News & World Report rankings, the top three schools in the city are:
- Winner: The University of Pennsylvania is home to the Wharton School of Business, which is currently ranked as the top business school in the nation. Wharton also ranks first for its undergraduate marketing program and #2 for its graduate marketing program.
- Runner Up #1: Saint Joseph's University ranks as one of the top 20 regional universities in the North. St. Joseph's Haub School of Business offers several unique marketing programs and is highly ranked for both its undergraduate and graduate marketing programs.
- Runner Up #2: Temple University is home to one of the largest and most reputable business schools in the country. Marketing programs and concentrations are offered through the doctoral level, and the school also offers accelerated and online degree programs.
School Comparison Chart
|Category||University of Pennsylvania||Saint Joseph's University||Temple University|
|Rankings (2014)||#7 for national universities,
#1 for undergraduate marketing programs (nationwide),
#2 for graduate marketing programs (nationwide)*
|#11 for regional universities (North),
#13 for undergraduate marketing programs (nationwide),
#23 for graduate marketing programs (nationwide)*
|#121 for national universities,
#58 for undergraduate business programs (nationwide),
#58 for graduate business schools (nationwide)*
|Location||Philadelphia, PA||Philadelphia, PA||Philadelphia, PA|
|School Type||4-year, private not-for-profit||4-year, private not-for-profit||4-year, public|
|Tuition & Fees (2012-2013)||$43,738 (undergraduate); $30,108 (graduate)**||$37,830 (undergraduate); $13,740 (graduate)**||$13,596 (in-state, undergraduate), $23,422 (out-of-state, undergraduate); $12,956 (in-state, graduate), $17,888 (out-of-state, graduate)**|
|Marketing Degree Levels Offered||Bachelor's, master's and doctoral degrees; post-graduate certificates**||Bachelor's and master's degrees**||Bachelor's and master's degrees**|
|Marketing Degrees Awarded (All Levels) in 2011-2012||193**||214**||279**|
|Most Popular Marketing Program Offered in 2011-2012||Bachelor's degree (105 awarded)**||Bachelor's degree (161 awarded)**||Bachelor's degree (275 awarded)**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||96%**||79%**||68%**|
|Noteworthy||University founded by Benjamin Franklin||Haub's academic facilities include a Wall Street trading room||Overseas campuses in Colombia, Paris and Singapore|
Sources: *U.S. News & World Report, **NCES College Navigator.
Winner: University of Pennsylvania
- #16 among best value schools in 2013, according to U.S. News & World Report
- Approximately 225-member faculty includes professionals actively involved with leading policy makers and major corporations
- Relevant resources include 20 research centers and programs
- Undergraduate student-faculty ratio of 6:1, according to NCES
The first college of business in the United States, the Wharton School at the University of Pennsylvania was founded in 1881. Through the Bachelor of Science in Economics program, students can pursue one of 20 different concentrations, including three that are specific to marketing. These include specialized studies in communication, general marketing and operations management.
Similar areas of focus can be found through the Master of Business Administration program, where general marketing students learn about operating technologies, product portfolios and the competitive nature of the market. They also participate in Learning Teams, modeled after those found in the business world, that provide opportunities for real-life problem solving and leadership. Wharton also offers a joint study of marketing and operations management that emphasizes firm productivity and includes graduate topics in business analysis, information technology, innovation and research.
The research-based Doctor of Philosophy (PhD) in Marketing program can be completed in four years and culminates in an oral exam and a dissertation.
Runner-Up #1: Saint Joseph's University
- Haub includes the nation's only food marketing program available through an accredited-business school at undergraduate, graduate and continuing education levels
- Opportunity to join the American Marketing Association, student chapter
- 97% of first-time, full-time students received financial aid in 2011-2012, as reported by NCES
At the Haub School of Business, undergraduates can pursue a minor or a Bachelor of Science in general or sports marketing. In addition to a 10-course business core, the general marketing program includes topics in marketing communication, research and strategy, as well as an optional internship. Students who pursue the 6-course specialization in sports marketing receive an overview of the industry and participate in an internship.
Undergraduates who major in food marketing have the opportunity to work with industry professionals, attend food conferences in Chicago and Las Vegas or participate in the 4-5-year cooperative work program. Graduate-level studies are available through the Master of Business Administration program, which has concentrations in marketing and international marketing, or the Master of Science in Food Marketing program, where students have the opportunity to learn about food advertising and pricing, ethnic marketing, foodservice and retailing. The school also offers a post-master's certificate program in food marketing, with a choice of more than 50 different topics related to forecasting, the international food business, new product development and retailing trends.
Additional programs at Haub include a Master of Science in International Marketing, where students have the chance to participate in an overseas study tour, as well as an MBA program in healthcare and pharmaceutical marketing.
Runner-Up #2: Temple University
- Business programs have been recognized by Business Week and Entrepreneur (Princeton Review), among others
- Relevant resources include 15 research centers and institutes
- Opportunity for PhD students to participate in the Mid-Atlantic Doctoral Marketing Symposium
The Fox School of Business and Management offers a Bachelor of Business Administration in Marketing program with an accelerated 3-year and an online option. The degree requires 124 credits to complete and covers topics in marketing research and strategies, consumer behavior and international marketing. Students can also choose electives in direct, digital or entrepreneurial marketing, pursue independent studies or participate in cooperative work experiences. Similar topics can be found in the Master of Business Administration in Marketing program, a course of study that includes electives in electronic supply chains and product management.
Temple University also offers a 30-credit Master of Science in Marketing program that allows for concentrations in communication and research. A concentration in marketing is also available through the PhD in Marketing program, where graduate students have the opportunity to write a paper and take advanced-level courses in behavioral research, marketing theory and statistics.