School and Ranking Information
There are a few schools within a 10-mile radius of Baltimore with degrees in marketing. Both public and private not-for-profit 4-year schools are among the options. The following schools are considered the top three based on rankings, degree levels and cumulative number of degrees awarded in the field:
- Winner: Loyola University in Baltimore is the winner for its high regional ranking from U.S. News & World Report in 2013 and its degree level options.
- Runner Up #1: Towson University, found in Towson, secured second place for its tuition rates and vast number of degrees awarded in the field.
- Runner Up #2: Johns Hopkins University in Baltimore is the second runner up due to its top-15 national ranking from U.S. News & World Report in 2013, program level variety and graduation rate.
School Comparison Chart
|Category||Loyola University Maryland||Towson University||Johns Hopkins University|
|Ranking(s)||2nd for regional universities (North) in 2013*
117th for undergraduate business programs in 2012, nationwide*
|44th for regional universities (North) in 2013*
309th for undergraduate business programs in 2012, nationwide*
|13th for National Universities in 2013*|
|Location||Baltimore, MD||Towson, MD (7 miles from downtown Baltimore)||Baltimore, MD|
|School Type||4-year, private not-for-profit||4-year, public||4-year, private not-for-profit|
|Tuition & Fees (2012-2013)||$42,430 (undergraduate), $14,720 (graduate)**||$8,132 (undergraduate, in-state), $19,754 (undergraduate, out-of-state); $8,154 (graduate, in-state), $15,102 (graduate, out-of-state)**||$43,390 (undergraduate), $43,390 (graduate)**|
|Business, Management, Marketing, and Related Support Services Degree Levels Offered||Bachelor's and master's degrees**||Bachelor's and master's degrees; post-graduate certificates**||Bachelor's and master's degrees; post-graduate certificates**|
|Business, Management, Marketing, and Related Support Services Degrees (all levels) Awarded in 2011-2012||569**||808**||787**|
|Most Popular Business, Management, Marketing, and Related Support Services Program in 2011-2012||Master's in Business Administration and Management, General (270 awarded)**||Bachelor's in Business Administration and Management, General (482 awarded)**||Master's in Business/Commerce, General (375 awarded)**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2005 Entering Class||83%**||64%**||91%**|
|Noteworthy||Over 60% of students study abroad through school sponsored programs||70% of classes have less than 30 students||Alumni include Woodrow Wilson, former U.S. President, Kweisi Mfume, former NAACCP president, and Michael Bloomberg, Mayor of New York|
Sources: *U.S. News & World Report, **NCES College Navigator
Winner: Loyola University Maryland
- 89th for part-time MBA program in 2013 by U.S. News & World Report
- BusinessWeek in 2012 ranked Sellinger School in the top-10% nationally for academic specialties, including marketing at no. 15
- 14th for best value schools in 2013, nationwide*
LUM and its Sellinger School of Business offer undergraduate and graduate business program courses. Students can earn a BBA degree, with a marketing concentration or marketing minor. The graduate option is an evening MBA program, which has a specialization in marketing.
The BBA program marketing curriculum covers generally the function of marketing and how to be effective decision makers. Core marketing material includes learning marketing principles, personal selling, buyer behavior, advertising, and international marketing. Students gain work experience by 150-hour marketing internships, and participation in professional marketing activities through membership in the Loyola Marketing Association, a student chapter of the American Marketing Association. Students in completing the required independent study can tap the faculty's insight into marketing strategy, product management, sales, and ethics/public policy.
Runner-Up #1: Towson University
- NCES statistics showed that 77% of full-time beginning undergraduates received financial aid in 2011-2012
- 10th for top public schools in 2013 by U.S. News & World Report
- 58th for online graduate business program in 2012 by U.S. News & World Report
The marketing department at TU offers a BAA major with a marketing concentration as well as a minor in marketing, and TU in association with the University of Baltimore offer a MBA program with nine specializations, including marketing. The 120-unit BAA program requires 24 units concentrated on marketing and 33 units emphasizing upper level business courses. The marketing courses over the last two years include e-business marketing, marketing forecasting, consumer behavior, global marketing, and marketing decision-making. Students with an existing major, but other than e-business or business administration, may take the 21-unit marketing minor program. The MBA program with specialization in marketing offers students applicable knowledge in marketing entrepreneurship, marketing and product management, and strategic planning. The MBA program is the only such program in the Baltimore area to offer both traditional and online courses. Students may pursue four dual degrees with the MBA program.
Runner-Up #2: Johns Hopkins University
- JHU has an overall student-faculty ratio of 9:1, according to NCES
- 20th for top value schools in 2013 by U.S. News & World Report
- 16th for online graduate computer IT program in 2012 by U.S. News & World Report
JHU through its Carey Business School offers seven MS programs, including marketing, with full- or part-time classes. The 36-credit MS program presents theory and practice dealing with marketing issues including entry and exit strategies, hyper-short product life cycles, competitive economics, consumer psychology, and data-driven analysis. The functional marketing core curriculum consists of six credits, covering strategic marketing, marketing research, and understanding consumer behavior. Remaining units include 14 credits for business foundations and 16 credits for marketing electives, such as behavioral analysis, branding, competitive pricing, and digital marketing and social media. Both full- and part-time programs are offered in Baltimore, with the part-time program suited for working professionals with two years experience.