School and Ranking Information
More than 20 schools have marketing majors within 15 miles of downtown Atlanta, Georgia. The following three schools stand out based on graduation rates and rankings: Emory University, Georgia Institute of Technology (Georgia Tech), and Georgia State University (GSU). All three schools had undergraduate business schools highly ranked by U.S. News & World Report, with Emory at #13, Georgia Tech #27, and GSU at #47 in 2013.
- Winner: Emory University was also highly ranked among national universities that year, and its undergraduate marketing program was also ranked. This pushed it into first place. It offers bachelor's and master's degrees.
- Runner-Up#1: Georgia Tech's graduate business programs were also highly ranked, which qualified it for second place. It offers bachelor's, master's and doctoral degrees.
- Runner-Up #2: Georgia State University is also ranked, offering bachelor's, master's and doctoral programs.
School Comparison Chart
|Category||Emory University||Georgia Institute of Technology||Georgia State University|
|Rankings||#13 among undergraduate business programs (2013),
#18 among best graduate business schools (2013),
#14 among undergraduate marketing programs (2013),
#20 among national universities (2014)*
|#27 among undergraduate business programs (2013),
#27 among best graduate business schools (2013),
#36 among national universities (2014)*
| #47 among undergraduate business programs (2013),
#14 among up-and-coming schools (2014)*
|Location||Atlanta, GA||Atlanta, GA||Atlanta, GA|
|School Type||4-year, private not-for-profit||4-year, public||4-year, public|
|Tuition & Fees (2012-2013)||$42,980 (undergraduate); $38,914 (graduate)**||$10,098 (undergraduate, in-state), $29,402 (undergraduate, out-of-state); $12,964 (graduate, in-state), $29,240 (graduate, out-of-state)**||$8,157 (undergraduate, in-state), $22,725 (undergraduate, out-of-state); $8,176 (graduate, in-state), $23,728 (graduate, out-of-state)**|
|Business, Management, and Marketing Degree Levels Offered||Bachelor's and master's degrees||Bachelor's, master's and doctoral degrees||Bachelor's, master's and doctoral degrees|
|Business, Management, and Marketing Degrees Awarded (All Levels) in 2011-2012||720**||650**||317**|
|Most Popular Business, Management, and Marketing Program in 2011-2012||Bachelor's in Business Administration and Management, General (310 awarded)**||Bachelor's in Business Administration and Management, General (349 awarded)**||Bachelor's in Business Administration and Management, General (286 awarded)**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2006 Entering Class||89%**||79%**||47%**|
|Noteworthy||Goizueta Business School had student-faculty ratio of 5:1 in 2012*||Marketing faculty have their research published in journals like Journal of Marketing Research and Journal of Marketing||N/A|
Sources: *U.S. News & World Report, **NCES College Navigator
Winner: Emory University
- Emory had an overall student-faculty ratio of 8:1 in 2012, according to NCES
- 86.1% of full-time graduate students at the Goizueta Business School gained employment upon graduation in 2012, according to U.S. News & World Report
- #19 for best value schools in 2014 by U.S. News & World Report
Emory's Goizueta Business School (Goizueta) is named in honor of the late Coca-Cola Company chairman and CEO Roberto C. Goizueta. It offers a Bachelor of Business Administration (BBA) program with a marketing concentration and an MBA program with marketing core courses and electives.
Marketing students in the BBA program are taught the tools to study consumer behavior, marketing strategy, customer insight, and how to improve research. Courses related to marketing functions include developing sales and business, managing products and brands, and communication. The marketing implementation portion helps students develop an idea, customize marketing solutions, and gain hands-on experience through fieldwork. The marketing curriculum for MBA students covers such topics as social media strategy, marketing intelligence, and brand management.
Runner-Up #1: Georgia Institute of Technology
- The school reports that between 2012-2013, the job-placement rate went from 70% to 89% for Scheller graduates
- 7th for top public schools in 2013 by U.S. News & World Report
The Ernest Scheller Jr. School of Business (Scheller) at Georgia Tech offers a marketing concentration at bachelor's and master's degree levels. The marketing concentration for the Bachelor of Science in Business Administration (BSBA) includes course topics in marketing research, digital marketing, global operations, and international marketing, to name a few. The BSBA program as a whole prepares students to analyze problems and make decisions by understanding different aspects of business, such as legal, environmental, and behavioral.
The full-time MBA program with electives in marketing offers graduates the skills to conduct analytical research, develop strategies, and learn how to solve complex marketing problems. Student select from two marketing paths of study: a quantitative-solution path or management-application path. Some marketing courses offer study in technology, behavior of consumers, brand management, and international markets.
Scheller also offers a certificate in marketing, available to both business and non-business students. The 5-course certificate requires two marketing courses covering management and research. Electives may cover product planning, business-to-business marketing, digital marketing, and promotions.
Runner-Up #2: Georgia State University
- NCES statistics showed that 92% of full-time beginning undergraduates received financial aid in 2011-2012
- Business, management, and marketing was GSU's most popular major in 2012, with 28% of graduates earning a degree in this field, according to U.S. News & World Report
A BBA in Marketing is available through the J. Mack Robinson College of Business. It covers a wide array of study areas, including buyer behavior, marketing metrics, and product development, as well as how to research markets or solve marketing problems. Students are further offered internships and hands-on training with marketing professionals.
The MBA in Marketing program educates graduates on applied research techniques to understand how to develop marketing strategies and target specific consumers. A Master of Science in Marketing is also available that has some courses in database marketing, customer relationship management, and global enterprise management. The Ph.D. program in marketing is structured for students interested in careers in research or academia.