Marketing and communications managers use their experience and expertise to oversee and direct advertising and communications activities and professionals under their supervision. At least a bachelor's degree and work experience are required for this career.
Marketing and communications managers coordinate the advertising and public relations activities for business or non-profit entities. A position as a marketing and communications manager requires several years of industry experience and at least a bachelor's degree.
|Required Education||Bachelor's or master's degree in marketing, communication, business or related field|
|Other Requirements||At least 3 years of industry experience|
|Projected Job Growth (2014-2024)*||9% for all marketing managers|
|Median Salary (2015)*||$128,750 for all marketing managers|
Source: *U.S. Bureau of Labor Statistics
Job Duties of Marketing and Communications Managers
Marketing and communications managers supervise and direct the workflow of marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications. Their expertise allows them to allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels. They're also responsible for staying up to date on industry trends.
Marketing and communications managers work at both poles of their job title, as well as where marketing and communications duties intersect. The marketing management side of the job may involve the development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients. Directing market analysis and research to identify trends and opportunities is another marketing job duty.
The chief concern of communications management is the public's perception of a product, brand or company. Directing the creation of internal communications, press releases and speeches given by executives, as well as Web or social media presence, is all in the domain of communications management.
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Requirements to Become a Marketing and Communications Manager
According to the U.S. Bureau of Labor Statistics (BLS), a position as an advertising or public relations manager requires at least a bachelor's degree, although some employers prefer candidates to have a master's degree, such as an MBA, as well (www.bls.gov). Similarly, November 2016 job postings on Monster.com and CareerBuilder.com cited a bachelor's degree as the minimum requirement for applicants in numerous marketing and communications management positions. Degree programs in marketing, business administration, management, advertising, journalism, communications and English were variously listed as appropriate preparation.
Experience is also essential to this career. According to the survey of November 2016 job postings, significant industry experience, typically 3-10 years, is necessary preparation for marketing and communications managers. Experience may be acquired in advertising, marketing, public relations, communications or a combination of these fields.
Career data for the 2014-2024 decade showed that marketing managers were estimated to see a 9% rise in jobs, based on BLS reports. Marketing managers took home median salaries of $128,750, according to May 2015 information from the BLS.
Marketing and communications managers need a bachelor's degree paired with experience for some job positions, but potential employers may prefer a master's degree. They need strong management skills, as well as knowledge of industry trends, branding and public relations. Marketing managers can expect to see a faster than average growth in job opportunities through the year 2024.