There are few schools that offer specific master's degrees in business communication, but students can earn a master's degree in communication with a concentration in a business-related field, or they may be able to simultaneously pursue a graduate degree in business, such as the Master of Business Administration (MBA).
Specialization options include new media and marketing, health communications and public relations. Prior to graduation, students must conduct original research and submit a thesis.
Master's Degree in Communication
In master's degree programs in communication, students study human resource management, advertising, and communications technologies. Students also learn basic statistics, research analysis, and decision-making tactics. The following courses are commonly included in these programs:
- Corporate communications management
- Creative advertising strategies
- Direct marketing tactics
- Public relations practice
- Fundamentals of marketing
Popular Career Options
Individuals with a graduate education in communication may find career options with government bureaucracies, corporations and non-profit organizations. Students might find employment opportunities in one of the following occupations:
- Marketing consultant
- Public relations director
- Advertising researcher
- Consumer behavior analyst
- Corporate communications manager
Continuing Education Information
After earning a master's degree in communication, students may consider an additional graduate or professional degree in business administration, marketing or finance. A doctoral degree in advertising can lead to employment as an educator, researcher or corporate executive.
In summary, students who are interested in business communication can get a master's degree in communications with a focus on business-related aspects. This can prepare them for a career in the field or for further study in either the business or communications field.