Professional copywriters create content for advertisements, commercials and branded properties. Students who want to study copywriting at the master's degree level most often choose a Master of Arts (MA) in Advertising, Public Relations, or Mass Media. In order to apply, students must hold bachelor's degree in a related field, such as advertising, public relations, writing, or English. There may also be minimum GPA and GRE score requirements.
Once admitted, these programs train students to develop and implement advertising strategies. Specialization options include copywriting, art direction, or sales. Prior to graduation, students must fulfill an internship requirement and submit a thesis project.
Master's Degree in Copywriting
The courses in a master's degree program in advertising provide students with the practical means needed to execute creative ideas. Students who choose a copywriting concentration will learn to analyze market trends, create copy that appeals to specific demographics, come up with creative slogans, work with art department employees and account representatives, edit copy, and prepare content for online deployment. Common course titles include:
- Interactive concept development
- Digital campaigns
- Script writing
- Social media
- Understanding consumer trends
- Market analysis
Employment Outlook and Salary Infomation
The U.S. Bureau of Labor Statistics (BLS) includes copywriters under the broader category of writers and authors. Employment for these professionals is projected to grow by only 2% between 2014 and 2024, which is slower than the national average for all occupations. The median annual wage for writers and authors was $60,250 in 2015.
In conclusion, a master's degree in advertising or a related field can help students develop the practical and creative skills they need for successful careers in copywriting.