Login
Copyright

Public Relations Director: Job Duties, Salary and Requirements

Learn about the education and preparation needed to become a public relations director. Get a quick view of the requirements as well as details about schooling, job duties and necessary skills to find out if this is the career for you.

View popular schools

Public relations directors are required to have a minimum of a bachelor's degree. Some employers may prefer applicants with a master's degree. To reach the role of director these professionals also need several years of experience in public relations.

Essential Information

A public relations director works as the head of a public relations firm or a business communications department. A bachelor's degree is required for employment as a public relations director; however, a master's degree may be preferred by some employers. Public relations directors often need years of work experience before obtaining their position. Computer skills are also necessary.

Required Education Bachelor's standard; master's required for some positions
Other Requirements Years of work experience, computer skills
Projected Job Growth (2014-2024)* 7% (for public relations managers)
Median Salary (2016)** $121,285 annually (for public relations directors)

Sources: *U.S. Bureau of Labor Statistics, **Salary.com

Find schools that offer these popular programs

  • Advertising
  • Health Communication
  • Organizational Communication
  • Political Communication
  • Public Relations

Job Duties for a Public Relations Director

Public relations directors develop and execute strategies that are intended to create and uphold a positive public image for clients. By working and forming relationships with various members of the media, government, and public, directors generate new business opportunities. These professionals may hire and direct public relations specialists and other staff. This may include assigning activities and accounts, as well as approving and reviewing their work. In addition to supervising public relations specialists and staff, these professionals manage company or department goals and strategies.

Public relations directors are also hired by businesses to oversee their communications department. In this case, the public relations director acts as the businesses' representative during industry events and is in charge of all external communications activities. As such, directors may be responsible for researching public opinion and communicating with investors to enhance the businesses' reputation in the financial community. Other duties may include informing executives on market trends, calculating communications budgets, arranging interviews, and preparing speeches.

Public relations directors also work with marketing and advertising managers to ensure advertising campaigns are in line with the company's image and goals. Public relations directors often oversee crisis operations and work to repair a client's damaged reputation after negative incidents have occurred.

Salary for a Public Relations Director

According to Salary.com, the median annual salary for a public relations directors was $121,285 as of 2016. The same source reported that most of these professionals earned between $88,169 and $161,449 per year.

Requirements for a Public Relations Director

The BLS reports that employers may favor candidates who have a bachelor's or master's degree in public relations, journalism, or a related field. Coursework for public relations degrees includes advertising, business administration, writing, public speaking, communications, and ethics. Journalism majors take classes like reporting, news writing, editing, and media ethics.

Public relations directors utilize their computer skills to keep the public informed through the press and social media tools. Public relations directors often start out as public relations specialists or journalists and may be promoted to director after years of experience.

The goal of public relations is to develop an image for the client so that the public will view them favorably. Public relations directors develop and implement strategies that will maintain and develop a positive image of their client. They may work for businesses, organizations or individuals.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • Master of Arts in Strategic Communication
    • Master of Arts in Strategic Communication - Advocacy and Social Impact Concentration

    What is your highest level of education?

    • Master of Science in Communication
    • Graduate Certificate in Strategic Communication Management

    What is your highest level of education?

    • DBA with an Emphasis in Marketing
    • Bridge (Doctor of Business Administration with an Emphasis in Marketing)
    • MBA: Marketing
    • M.A. in Communication with an Emphasis in Education
    • BS in Marketing

    What is your highest level of education?

    • MA in Communication
    • Post-Bachelor's Certificate in Applied Research for Communication
    • Certificate in Science, Technology, and International Security Studies

    What is your highest level of education?

    • Master of Business Administration - Marketing
    • Certificate: Post Conflict State Reconstruction and Sustainability

    What is your highest level of education?

    • BS Human Communications
    • B.S. General Studies - Communication
    • B.S. General Studies - Marketing
    • B.S. Communications
    • B.S. Marketing - Social Media
    • B.S. Marketing - Analytics
    • A.S. General Studies - Communications
    • A.S. General Studies - Marketing
    • Undergraduate Certificate - Communications

    What is your highest level of education?

    • Accelerated MBA Marketing Management
    • MBA Marketing Management
    • BAM in Marketing Concentration
    • BAOL in Marketing Concentration

    What is your highest level of education?

    • Master of Arts in Communication - General
    • Master of Arts in Communication - Integrated Digital Strategy Concentration
    • Master of Arts in Communication - Undecided

    What is your highest level of education completed?

    • MBA Marketing and Advertising Concentration

    What is your highest level of education completed?

    • Master of Business Administration - Marketing

    What is your highest level of education?

Find your perfect school

What is your highest level of education?