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SEO Account Manager: Job Description and Education Requirements

An SEO account manager requires some formal education. Learn about the degree programs, job duties and requirements to see if this is the right career for you.

SEO account managers help those with web pages get more users to their sites by optimizing their results in search engine results. This position requires a bachelor's degree, usually in marketing. The median salary for this position is about $45,000 and the expected job growth is slower than the average rate of all jobs.

Essential Information

A search engine optimization account manager, commonly referred to as an SEO account manager, utilizes technology to optimize search results by conducting research on keywords. This individual may also utilize pay-per-click advertising, social media, and link building. A Bachelor of Science in Marketing may be beneficial to anyone interested in becoming an SEO account manager.

Required Education Bachelor's degree in marketing may be recommended
Projected Job Growth (2014-2024) 3% for computer occupations, all others, including SEO account managers*
Median Salary (2015) $45,015**

Sources: *U.S. Bureau of Labor Statistics (BLS), **PayScale.com

Job Description and Education Requirements for an SEO Account Manager

Job Description

A search engine optimization account manager or SEO account manager optimizes Internet search results. He or she is adept at Internet search tactics so that the company's website shows up in the top ten search results of search engines like Google, Yahoo!, or Bing. Other important tools that an SEO manager may use are pay-per-click advertising, social media, and link building. The manager writes reports and analyzes web traffic.

Pay-per-click Advertising

The SEO may be responsible for pay-per-click advertising campaigns. The account manager tests the advertising campaign, copyedits the advertisements, and builds other strategies to optimize the number of clicks on ads. They may conduct research into the type of consumers that visit the website. They may also incorporate keywords in to the ad campaigns.

Social Media

The SEO account manager is also responsible for utilizing social media to drive business. Social media includes Facebook, Twitter, Four Square, Yelp, LinkedIn, and other websites of that nature. The work entails updating the company's profiles on each site to keep consumers up-to-date and to promote the business.

Link Building

Link building is becoming an important aspect of an SEO account manager's job. He or she researches other businesses similar to their own and offers to exchange links. This is important because search engine ranking is determined, to some extent, by the number of a website's incoming links.

Education Requirements

Earning a four-year degree, such as a bachelor's in marketing, may be helpful when seeking to become an SEO account manager. A marketing program fuses core business classes together with marketing theories and practices in the world of the Internet, management, and consumer behavior. The student conducts research and learns to analyze the resultant data in order to execute marketing strategies. They also develop skills to utilize technology and communicate effectively.

Salary Info and Job Outlook

According to PayScale.com, the majority of SEO account managers working in January 2016 earned a salary between $32,723 and $62,651 per year. O*NET OnLine (www.onetonline.org) estimates that the employment of search marketing strategists such as SEO account managers will grow more slowly than the national average, at a rate of two to four percent from 2014 to 2024. The U.S. Bureau of Labor Statistics estimates job growth for computer occupations, all others, which includes SEO account managers, at three percent during that decade.

SEO account managers use a number of tools to drive traffic to websites. These include optimizing pages to rank higher on search result pages, managing pay-per-click advertising campaigns, and building a social media and link building strategy.

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