Top schools offering programs in business marketing include Northwestern University, the University of California in Berkeley and the University of Pennsylvania, an Ivy League institution. All three universities offer high-ranking Master of Business Administration in Marketing programs; students can also earn a Doctor of Philosophy in the same field of study. A high-ranking undergraduate marketing program is available at the University of Pennsylvania.
1. Northwestern University in Evanston, IL
|School Highlight: Northwestern's marketing department has been an influential leader in the fields of retailing, business marketing research, advertising, sales management, and marketing channels since the 1940s when many of these disciplines were still in their infancies.|
Northwestern University is a private school that ranked 13th among national universities in 2015, according to U.S. News & World Report. Additionally, the university's Master of Business Administration (MBA) in Marketing program, offered through the Marketing Department at the Kellogg School of Management, ranks first in the country.
MBA students can also pursue a graduate program in marketing management. While the marketing program provides students with a broad understanding of the field and can help them prepare for a variety of related careers, aspiring professionals in the marketing management program are trained more formally in the use of key marketing concepts. Students who wish to teach and conduct research can apply to the Doctor of Philosophy (Ph.D.) in Marketing program.
2. University of Pennsylvania in Philadelphia, PA
|School Highlight: A number of major corporations (such as Frito-Lay and Shell Oil) have made use of the University of Pennsylvania's Wharton Marketing department's research, including new models to improve sales forecasting, customer relation management, branding, consumer psychology and the analysis of emerging markets.|
One of eight Ivy League schools, the University of Pennsylvania is tied for eighth overall on U.S. News & World Report's list of national universities in 2015. The university also placed first and second respectively for its undergraduate business and MBA marketing programs, as designated by USN&WR for the same year. The university's Wharton School houses the Marketing Department, where undergraduates can earn a Bachelor of Science (B.S.) in Marketing; graduate programs include an MBA and a Ph.D. in Marketing.
3. University of California - Berkeley
|School Highlight: Berkeley's Haas School of Business features highly accomplished faculty, including Professor Ming Hsu (a Beckman fellow from 2006-2008) and Professor Miguel Villas-Boas (an award-winning expert in marketing science).|
In 2015, U.S. News and World Report ranked the University of California in Berkeley tenth for its graduate MBA in Marketing program, available through the Haas School of Business. It is also ranked as having the nation's best part-time MBA program, and is tied at second for its undergraduate business programs. Graduate programs also include a Ph.D. in Marketing. A Professional Certificate in Marketing is available through the university's continuing education division.
Top Business Marketing Schools
|Duke University||Offers cross-continent, global and weekend MBAs||Durham, NC|
|Indiana University||Albert Haring Symposium affords doctoral business students a forum for their research||Bloomington, IN|
|Stanford University||Ph.D. program offers tracks in behavioral and quantitative marketing||Stanford, CA|
|University of Michigan - Ann Arbor||Bachelor of Business Administration (BBA) and MBA Marketing Clubs||Ann Arbor, MI|
|University of North Carolina at Chapel Hill||Emphasis on one-on-one collaboration between Ph.D. marketing students and faculty members||Chapel Hill, NC|
|University of Texas at Austin||Center for Customer Insight and Marketing Solutions brings students and teachers together with industry members||Austin, TX|
|University of Wisconsin - Madison||Houses the A.C. Nielsen Center for Marketing Research and Center for Brand and Product Management||Madison, WI|