Marketers organize promotions or advertising campaigns to target certain consumer groups. With research, marketers can ensure the product fills a consumer need and then develop a successful sales plan. Distributors ensure that products reach other businesses for resale or reach the customers directly. After all this planning and distribution, merchandising and sales professionals sell the products to consumers or persuade other companies to carry their company's products.
For those who are interested in any of these jobs, the educational requirements differ depending on the position and the industry. Many employers prefer those with some type of formal education, such as a bachelor's degree in Merchandising, Marketing, Sales or Distribution. Many different schools, colleges and universities offer these concentrations as part of their business programs.
1. Baylor University in Waco, TX
|School Highlight: This private Christian university has a long-standing tradition, founded in 1845.|
Earn a Bachelor's in Marketing via Sales Management, Retail Management, Advertising, Non-profit, Brand Engagement and Promotion. Marketing degrees will provide graduates with a foundation for many different career options. Study abroad programs are also available in addition to student exchange programs.
2. St. Joseph's University in Philadelphia, PA
|School Highlight: This institution is ranked #11 in the category of Regional Universities (North), by U.S. News.|
For Marketing majors, courses entail studying consumer behavior, marketing research and marketing strategy. Upper echelon curricula provide students with the knowledge of ethics, foreign affairs and budgeting. Graduates of the university's Marketing Department have found employment in sales, consumer products, finance, communications, entertainment and health. Examples of employers who've hired St. Joseph's marketing grads include Urban Outfitters, Morgan Stanley and Comcast.
3. Western Carolina University in Cullowhee, NC
|School Highlight: This public college provides one-on-one interaction with faculty members.|
Western Carolina University's College of Business offers marketing students to learn at the Center for Professional Selling, and the Center for Entrepreneurship and Innovation. The Center for Professional Selling and Marketing prepares students for careers in professional sales and sales management. Marketing degrees are offered as a Bachelor of Science or a Bachelor of Arts.