There are several different career options in the field of business that utilize the knowledge and background gained from an education program in advertising. Graduates with a master's degree in advertising are prepared for several advanced and managerial positions where the skills and knowledge acquired from their degree program can be applied to their job duties. Here we discuss a few of the possible careers for those with a master's degree in advertising.
Related Careers for a Master's Degree in Advertising
|Job Title||Median Salary (2016)*||Job Growth (2014-2024)*|
|Advertising and Promotions Managers||$100,810||5%|
|Market Research Analysts||$62,560||19%|
|Public Relations and Fundraising Managers||$107,320||7%|
Source: *U.S. Bureau of Labor Statistics
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Advertising and Promotions Managers
Although a bachelor's degree is usually all that is required, a master's degree in advertising can further add to the strengths and abilities of an advertising and promotions manager. These managers plan advertising campaigns, select the media to advertise in and handle the advertising contracts. They typically hire and oversee the activities of other advertising staff members and usually work with financial staff to stay within budget on a project. They also communicate with the client and update them on ads and campaigns.
Some sales managers have a master's degree, and those with a background in advertising may have a better understanding of what products or services sell well and how to sell them. Sales managers oversee and train an organization's sales staff, as well as project sales for a particular product. These managers examine sales data, maintain the department's budget and establish sales territories for their salespeople. In some cases, these managers need to handle customer complaints with service or product issues.
Market Research Analysts
Advanced research positions as a market research analyst usually require a master's degree, and understanding advertising may provide these analysts with additional insights into market trends. These analysts study the market and consumer data to try and predict the sales of a product or service. They do this using statistical software and must present their findings in easy-to-understand graphs and charts in their reports. Their work can also provide insight into how effective particular marketing strategies are.
Graduates with a master's degree in advertising who are also artistic and enjoy design may enjoy a career as an art director who specializes in advertising and public relations. Some art directors choose to earn a master's degree to help them lead design staff and take on the responsibility of maintaining the visual style of a project. Art directors in advertising and management help create images that will attract consumers and relate to consumers the desired message of the client. These directors oversee these projects and coordinate the activities of all the designers and ensure that the visual aspects of the campaign are in line with the client's wishes.
Public Relations and Fundraising Managers
Some public relations and fundraising managers may be required to have a master's degree, and a background in advertising may help these managers think of ways to promote their clients and their services. Public relations managers focus on managing their clients' communication with the public through press releases and advertising programs to make sure that the public has a positive perspective of the client. Fundraising managers must develop strategies and events designed to attract donors and raise donations for the client. Both of these positions oversee the activities of their staff.
A master's degree in advertising is a flexible degree that is easily applicable to multiple business careers and typically allows one to work in a managerial position. Several of these positions offer six-figure median salaries, and all positions are expected to experience positive job growth in the future.