Login

Brand Manager Vs. Product Manager

Though they may seem like the same career on the surface, brand managers and product managers are two professions with very different overall goals and regular responsibilities.

View popular schools

Comparing Brand Managers to Product Managers

Companies that sell goods and services would fail if they never came out with new products to offer or had no continuity in their marketing. Though brand managers maintain or improve the perceived values of a company that are put forth through advertisements, product managers build new products based on extensive market research.

Job Title Educational Requirements Median Salary (2017)* Job Growth (2014-2024)**
Brand Managers Bachelor's Degree $69,312 9% (Advertising, Promotions, and Marketing Managers)
Product Managers Bachelor's Degree $81,404 9% (Advertising, Promotions, and Marketing Managers)

Sources: *Payscale, **U.S. Bureau of Labor Statistics

Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Responsibilities of Brand Managers vs. Product Managers

Both brand managers and product managers lead the growth of a company through new products and customer awareness. Brand managers focus on creating a company brand around a product, while product managers aim to develop and market new goods and services. Both are interested in the opinions of buyers, but the focus of the opinion is different for each. Brand managers, for example, want customers to recognize and love products mainly because they trust and love the company that made them. On the other hand, product managers want to create something customers will get excited about, something that can compete with similar items in the market.

Brand Managers

Brand managers typically work for an advertising company or are hired by a company to help boost sales. Primarily, they create a plan to advertise a new product. This plan often meets the existing company brand. Of course, to improve the reputation or popularity of a company, they may also attempt to bring a new face to the brand while promoting the new product. All of this requires research into the target customer base to ensure the product will add to the brand loyalty. Once they have targeted their customers, they then design an advertising campaign around them, the brand, and the product.

Job responsibilities of a brand manager include:

  • Deciding on a budget for the marketing campaign that fits the fiscal abilities of the company
  • Planning promotions to increase product sales and build the popularity of the brand
  • Ensuring the brand, its products, and its advertising remain consistent
  • Analyzing the product sales in retail locations to determine the strength of the brand

Product Managers

To design and launch new products, product managers first research the market. This includes both the buyers and the competitors in an attempt to find gaps in the market. Part of the job is to understand the design and features of the product customers are interested in and communicating this to the development team. Leading focus groups made up of target customers is one way to gain feedback on prototypes. The ultimate goal, of course, is to ensure the company makes enough money from the product to increase the return on initial investments. To track the success of the product, these professionals put together marketing reports by collecting sales data once the product hits the shelves.

Job responsibilities of a product manager include:

  • Working with engineers and designers to create new products
  • Creating product roadmaps that outline the budget, deadlines, and goals
  • Solving any problems that arise with the product during development to ensure deadlines are still met
  • Offer demonstrations of the product in retail locations

Related Careers

As someone interested in a career as a brand manager, you could also find a job as a public relations manager fulfilling, especially since both these professions require a knack for advertising. If, however, you are curious about a position as a product manager, you may want to look into a job as a sales manager, as these require close attention to generating funds.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • What is your highest level of education?

  • What is your highest level of education completed?

    • Accelerated MBA Internet Marketing
    • Accelerated MBA Marketing Management
    • MBA Internet Marketing
    • MBA Marketing Management
    • Accelerated Masters in Business Administration
    • DUAL MBA-MSN
    • BAM in Marketing Concentration
    • BAOL in Marketing Concentration
    • Bachelors in Management
    • Internet Marketing Certificate

    What is your highest level of education?

    • Master of Business Administration in Interdisciplinary Business

    What is your highest level of education?

    • DBA with an Emphasis in Marketing
    • Bridge (Doctor of Business Administration with an Emphasis in Marketing)
    • Doctor of Business Administration - Management
    • MBA: Marketing
    • MBA
    • BS in Marketing
    • Bachelor of Science in Business for Secondary Education
    • BS in Applied Management
    • BS in Business Admin.

    What is your highest level of education?

    • Master of Business Administration - Management (Spanish)
    • BA in Business Administration - Marketing
    • BA in Business Administration - Management
    • Business Administration, BA - Management
    • AA in Accounting

    What is your highest level of education?

    • Doctor of Management (DM) - General Concentration (Executive Format)
    • MBA in Marketing
    • Master of Business Administration
    • BS - Business Administration - Marketing
    • BS - Business Administration - Digital Marketing
    • Bachelor of Science in Business Administration - Organizational Behavior
    • Bachelor of Science in Business Administration - Business Development
    • BS - Business Administration - General
    • BS - Business Administration - Management
    • Associate of Science in Business Administration

    What is your highest level of education?

    • Master of Business Administration - Executive Management (Virtual Format)
    • Master of Business Administration - No Specialization
    • B.S. General Studies - Marketing
    • B.S. Marketing - Social Media
    • B.S. Marketing - Analytics
    • B.S. Marketing - Digital Advertising, Promotion and Branding
    • B.S. Marketing - Services and Non-Profit
    • B.S. Business Administration - No Specialization
    • A.S. General Studies - Marketing
    • A.S. Business
    • A.S. General Studies - Business

    What is your highest level of education?

    • Master of Business Administration
    • Master of Business Administration - Business Process Innovation

    What is your highest level of education completed?

  • What is your highest level of education completed?

Find your perfect school

What is your highest level of education?