Master's in International Marketing: Salary & Jobs

Sep 12, 2017

Graduates who earn a master's degree in international marketing can pursue a variety of career paths, which range from traditional marketing positions to emerging fields, such as green marketing and search marketing. Learn more about these careers and how a master's degree applies to them by reading the article below.

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Some career fields related to international marketing may specifically require a master's degree, while other fields might require a bachelor's but allow you to apply the experience you've gained in various ways. This article looks at a number of these professions, including marketing analysts and managers, specialized marketing strategist fields, and postsecondary marketing teachers.

Master in International Marketing Employment Information

Career Title Median Salary (2016)* Job Outlook (2014-24)*
Marketing Manager $131,180 9% to 13%
Market Research Analyst $62,560 19%
Green Marketer $100,810 5% to 8%
Postsecondary Business Teacher $77,490 9% to 13%
Search Marketing Strategist $86,510 2% to 4%

Source: *U.S. Bureau of Labor Statistics

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  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Career Descriptions for International Marketing Related Occupations

Marketing Manager

Marketing managers are responsible for developing and evaluating marketing policies and strategies, such as surveys and other types of studies, working with advertisers and other clients to identify target customer audiences and help the clients reach out to customers effectively. Reaching out to clients and communicating marketing strategies is another job duty; they may also be in charge of teams performing these tasks. Many jobs require a bachelor's degree, though the greater amount of experience evidenced by earning a master's degree may result in advancement to a leadership position.

Market Research Analyst

In this job, you will be in charge of analyzing market trends and conditions, gathering data on consumers, product demand, and other market variables, and determining the success of different marketing strategies. Analysts then turn this information into a form that can be understood by executives, advertisers, businesses, and other clients. This could be done through various types of visualizations, such as tables and graphs, through written reports, or through presentations. Though a bachelor's degree is the standard requirement for jobs in this field, a number of jobs will require a master's degree in order to be considered.

Green Marketer

Green marketers specialize in the field of green products, which include renewable resources, sustainable consumer products, and recycled materials. They may fulfill a similar role to marketing managers but are required to have a more focused and specialized knowledge in the field of environmentally friendly commodities. Job duties could include researching target audiences for green products, attending industry events to learn more about current products and forecast trends, and to create marketing strategies for new products. A master's degree in international marketing can help you expand this growing market on a larger scale, and could allow you to hone in on environmental issues around the world, supporting your marketing research.

Postsecondary Business Teacher

One way to utilize your degree in international marketing is to become a postsecondary business teacher, which could take the form of a college or university professor. You would be responsible for teaching students about international business and marketing strategies, facilitating discussions, preparing curricula, and creating a successful classroom environment. Part of your job would also be to maintain a knowledge of current happenings in the field, which could mean traveling to professional conferences, doing research, publishing papers, and maintaining a connection with important publications in the field. A master's degree is generally the minimum qualification for this job.

Search Marketing Strategist

This career, which has developed relatively recently, engages with search engines and other web technologies in order to better market a product, service, or another commodity. More specifically, a search marketing strategist uses search engine optimization (SEO) techniques in order to make web content more visible to search engine users. They might also be responsible for collecting data on the success of these strategies, including page view information, number of visits, or costs per click, then analyzing and presenting these findings. Possessing a master's degree could make you more eligible for advancement in the field, and help you to reach a global audience using search marketing strategies.

A master's degree in international marketing can be applied to a variety of career fields, including managerial positions, postsecondary education, and marketing analysis. Some of these careers specifically require a master's degree, while others may privilege the degree through quicker advancement or managerial positions.

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