Sales Manager Vs Marketing Manager

Sales managers and marketing managers have several differences and similarities related to sales and management. Learn about the roles these two occupations have, as well as salary, education, and job growth information.

View popular schools

Comparing Sales Managers to Marketing Managers

Sales managers and marketing managers both supervise groups of employees, but take on very different roles in their occupation. Sales managers are responsible for managing the employees in charge of selling a product or service, while marketing managers focus on gauging the demand for these goods. Learn more about how these managers oversee employees, the specific skills they might need, and their strategies for selling products.

Job Title Education Requirements Median Salary (2016)* Job Growth (2014-2024)*
Sales Manager Bachelor's degree $117,960 5%
Marketing Manager Bachelor's degree $131,180 9%

Source: *U.S. Bureau of Labor Statistics

Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Responsibilities of Sales Managers vs Marketing Managers

Sales managers and marketing managers both work to supply customers with a product or service, but in very different ways. Marketing managers oversee strategies for getting new products and services to potential customers. Sales managers use data and training in an effort to better equip sales associates to reach their department's sales goals. Both types of managers focus on analyzing sales projections and the market.

Sales Manager

Sales managers examine sales statistics, come up with strategies to gain additional customers, and assist staff with training opportunities. Sales managers also work to find ways to improve how products and services sell based on existing sales data and customers' preferences. These managers must have exceptional leadership skills to motivate their sales staff as well as great communication skills. They must also be able to analyze the effectiveness of any sales strategies they try out. Sales managers travel frequently to meet with dealers and distributors. Sales managers must also be prepared to work long hours that may be in the evenings or on weekends.

Job responsibilities of a sales manager include:

  • Assisting customers who have complaints
  • Determining a product's profitability
  • Setting goals for staff
  • Hiring and training staff
  • Working with other departments

Marketing Manager

Marketing managers determine which products and services should do well based on survey results, customer buying trends, and other market research data. They must have great analytical skills to properly read and understand the data collected and to create marketing strategies based on that information. They must also be exceptionally creative when developing new products and services that will gain new customers. Marketing managers must also have excellent organization skills to manage assigned budgets and deadlines. Travel may be necessary in order to meet with potential clients.

Job responsibilities of a marketing manager include:

  • Creating marketing plans
  • Negotiating distribution contracts
  • Deciding on pricing
  • Hiring and training staff

Related Careers

An alternative career for those interested in becoming a sales manager is a public relations manager. These professionals share some of the same duties, such as supervising staff; however, they focus on creating a successful public image for a client rather than selling products. Aspiring marketing managers might consider a career as a financial manager, which also involves analyzing data to maximize profit for an organization.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

Find your perfect school

What is your highest level of education?