Business Marketing Degree and Certificate Programs in Michigan

There are more than 40 schools within Michigan that have marketing programs. Read an overview of the 10 largest schools' programs, requirements and tuition info and find out which school is the right one for you.

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Essential Information

Students in Michigan who are interested in studying business marketing can find relevant associate, bachelor's, master's and doctoral degree programs. Degree minors and undergraduate and graduate certificate programs are also available. It's common for business marketing programs to be offered in on-campus as well as online learning formats. The schools listed below are the 10 largest public, non-profit universities that offer marketing programs in the state. Some Master of Business Administration (MBA) and business programs have marketing concentrations, and these are also mentioned below.

Central Michigan University

Found in Mount Pleasant, this university offers a marketing minor program that provides a basic overview of the subject. The university has 3 types of bachelor's degree programs in general marketing, marketing professional sales and marketing/logistics. Undergrad students study advanced marketing topics and complete an international capstone course in strategic management. The online accredited MBA program provides an emphasis in marketing, and students will study strategic management, international marketing and sales forecasting.

Eastern Michigan University

Located in Ypsilanti, this university has a marketing minor program for non-business students. The marketing undergrad degree program will teach students about consumer behavior, marketing research and selling strategies. Additionally, students may select an area of study like marketing management, advertising and marketing channels. The MBA program has a marketing concentration, and students will study advanced marketing research and take a consumer behavior seminar. Those who already have a baccalaureate degree can pursue the marketing management grad certificate program.

Ferris State University

This university is in Big Rapids, and it has minor programs in integrated marketing techniques and marketing/sales. A marketing bachelor's degree program will provide foundational principles in business and marketing, and students can complete specializations like retailing and sales. The university also offers certificates in advertising/integrated marketing, marketing sales, marketing research, general marketing and E-commerce marketing. Certificate courses include marketing data analysis, professional selling and marketing.

Grand Valley State University

Found in Allendale, this university provides a bachelor's degree in marketing. Students can specialize in sales, distribution/logistics or general marketing. The program will help students understand consumer behavior, conduct appropriate marketing research and develop sound marketing strategies in business.

Macomb Community College

Located in Warren, this college has skill specific marketing certificates with specializations in professional selling and E-marketing. Students can also choose longer certificate programs in general marketing or advertising marketing. A marketing associate's degree is also offered. Students will learn about marketing technology, developing products and determining suitable market prices.

Michigan State University

This university is in East Lansing, and it offers a bachelor's degree in marketing, and students will learn how to develop products and analyze marketing data. The university's MBA program has a concentration in marketing, and grad students are required to complete an enrichment experience (internship, consulting project, etc.). A Master of Science (MS) in Marketing Research is available for students interested in studying topics like marketing analytics, advanced marketing research and marketing management. Marketing PhD students must pass exams, complete scholarly activities, develop research, and complete a dissertation.

Oakland University

This university is found in Rochester Hills, and it provides marketing minor and bachelor's degree programs. Undergrad students will learn about basic principles in marketing like consumer behavior and marketing management. The university's MBA program has a marketing concentration. MBA students are required to take an integrative business policy course in the program. A post-master's grad certificate in marketing is also available, and students will be able to study strategic marketing, international marketing and supply chain logistics.

Schoolcraft College

This college is in Livonia, and an associate's degree in marketing and applied management is available. The program will provide a general overview of business, marketing and economics. Specific courses include strategic selling, advertising, consumer behavior and accounting.

Wayne State University

Located in Detroit, this university provides a Bachelor of Arts (BA) or Bachelor of Science (BS) in the field of marketing. BA students are required to study a foreign language. Baccalaureate students can specialize in marketing management or advertising/marketing communications. The marketing MBA program will teach students how to remain competitive in the marketing industry and analyze marketing data. The marketing PhD program requires students to complete dissertation research, participate in advanced marketing seminars and study quantitative methods.

Western Michigan University

Located in Kalamazoo, this university provides a minor program with basic marketing coursework. The university has undergrad majors in electronic business marketing, food/consumer package good marketing, general marketing and sales/business marketing. Grad students can pursue the MBA degree and complete a concentration in marketing. Required courses include business strategy, global business, buyer behavior and applied marketing research.

School Comparison: At a Glance

School Name School Type and Setting Business Marketing Degree Programs Offered Tuition and Fees (2015-2016)*
Central Michigan University 4-year, public; distant town Minor in Marketing,
Bachelor of Science in Business Administration (BSBA) in Marketing, Marketing Professional Sales or Marketing/Logistics,
$11,850 in-state, $23,670 out-of-state (undergraduate);
$11,770 in-state, $17,600 out-of-state (graduate)
Eastern Michigan University 4-year, public; large suburb Minor in Marketing,
Bachelor of Business Administration (BBA) in Marketing,
Graduate Certificate in Marketing Management
$10,417 in-state, $27,712 out-of-state (undergraduate);
$15,573 in-state, $27,645 out-of-state (graduate)
Ferris State University 4-year, public; distant town Minor in Integrated Marketing Techniques or Marketing Sales,
Certificate in Advertising/Integrated Marketing Communication, Digital Marketing, Marketing, Marketing Research or MarketingSales,
BS in Marketing
$10,970 in-state, $17,562 out-of-state (undergraduate)
Grand Valley State University 4-year, public; large suburb BBA in Marketing $11,363 in-state, $16,044 out-of-state (undergraduate)
Macomb Community College 2-year, public; midsize city Skill Specific Certificate in E-Marketing or Professional Selling Marketing,
Certificate in Advertising Marketing or Marketing,
Associate of Business Administration in Marketing
$3,169 in-district, $4,945 in-state, $6,641 out-of-state (undergraduate)
Michigan State University 4-year, public; small city BA in Marketing,
MS in Marketing Research,
PhD in Marketing
$13,560 in-state, $36,360 out-of-state(undergraduate);
$16,122 in-state, $31,674 out-of-state (graduate)
Oakland University 4-year, public; large suburb Minor in Marketing,
BS in Marketing,
Post-Master's Graduate Certificate in Marketing
$11,344 in-state, $23,522 out-of-state (undergraduate);
$15,720 in-state, $14,648 out-of-state (graduate)
Schoolcraft College 4-year, public; small city Associate in Applied Science in Marketing and Applied Management $3,564 in-district, $4,854 in-state, $6,834 out-of-state
Wayne State University 4-year, public; large city BA or BS in Marketing,
PhD in Marketing
$11,814 in-state, $25,254 out-of-state (undergraduate);
$15,853 in-state, $32,379 out-of-state (graduate)
Western Michigan University 4-year, public; small city Minor in Marketing,
BBA in Electronic Business Marketing, Food/Consumer Package Goods Marketing, General Marketing or Sales/Business Marketing,
$11,029 in-state, $25,713 out-of-state (undergraduate);
$13,650 in-state, $27,881 out-of-state (graduate)

Sources: *College Navigator, National Center for Education Statistics.

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