What Is Commercial Art?

Commercial art, often called advertising art, is used to sell goods and services. It is different from fine art, which exists for its own sake. There are a few specific careers one can pursue in commercial art, and many of these require the completion of a degree program in commercial art or a similar area.

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Overview of Commercial Art

Commercial art applies artistic principles to a variety of fields. Commercial artists design advertisements, logos, billboards, brochures, book covers, product packaging and other similar artwork. Their work is often used to sell, promote, explain, narrate and inform. Commercial artists are typically employed by advertising agencies, newspapers, magazines, graphic design firms, television studios and similar businesses.

Specializations in the Field of Commercial Art

Commercial artists can specialize in graphic design and illustration, among other areas. Illustrators create images for use in books, magazines and stationery. Graphic designers create artwork and layouts for books, newspapers, magazines, television, product packaging and the Internet. Graphic design professionals often work in advertising, marketing or related fields. Many commercial artists work for themselves as freelance designers.

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  • Advertising and Commercial Design
  • Commercial Photography
  • Fashion Design
  • General Visual Communications Design
  • Graphic Design
  • Illustration and Drawing
  • Industrial Design
  • Interior Design and Decorating

Education Requirements for Commercial Artists

Many positions require an undergraduate degree in art or a related field. Commercial art instruction is commonly available through associate degree programs offered by two-year community colleges. The curriculum in these programs can serve as entry-level training or prepare program graduates to continue their education in commercial photography, media arts or illustration bachelor's degree programs.

Students in an associate degree program can expect to complete courses in commercial art and illustration, color theory, drawing, graphic design, typography, multimedia design and photography. They should also take courses that can familiarize them with the computer software programs commonly used in the commercial art business, such as Adobe Photoshop and Illustrator.

Students interested in commercial art careers might also want to participate in internships to improve their professional skills and develop their portfolio. This collection of work showcases commercial artists' skills to potential employers, and it can be essential to landing a job.

Salary Information for Commercial Artists

PayScale.com reports that as of January 2016, commercial artists earned a median hourly wage of $14.00. During this period, most commercial artists earned between $24,161 and $70,127 per year in total pay, which includes bonuses, overtime pay and other earnings.

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