International Marketing Degree Program Information

Many schools offer M.S. degree programs in international marketing. International marketing is a specialty in marketing that focuses on developing strategies to promote sales and increase product visibility across national and cultural borders.

Essential Information

Specific programs in international marketing rarely exist at the bachelor's degree or Ph.D. level, but are widely available at the master's level. All programs require a bachelor's degree. While most require a bachelor's degree in business, some graduate schools welcome students with a bachelor's in any field. If the bachelor's degree was in a field other than business, the student usually takes a few extra business classes during the course of study. A few universities require an MBA first; then the international marketing degree is an added one-year program.


Master's Degree in International Marketing

Students must meet multiple educational prerequisites to begin a M.S. in International Marketing. Universities offer international marketing programs with varying emphases, and some programs include courses from partner universities all over the world. A few have a very strong focus on advertising, including web design and database analysis. Many other graduate degrees focus on the international side of regular business practices. Students may also find international marketing courses in broad marketing programs. Coursework may include these topics:

  • International marketing research
  • Global communications
  • Rising markets
  • Consumer behavior in different cultures
  • Global supply chain management
  • Global e-commerce

Popular Career Options

International marketers often must live overseas or travel internationally to fulfill their job duties. The ability to speak more than one language is likely to benefit a globally focused marketer in the job search and in the office. According to the Maxwell School of Syracuse University (www.maxwell.syr.edu), many companies hire their international marketers from inside the firm among those who have done a good job in domestic marketing. The Maxwell Center for Career Development advises that the best way to get a job in international marketing is likely to begin in domestic jobs for an international company. When jobs abroad do arise, they are likely to be in areas like market planning and coordination, marketing management, purchasing and distribution management, product management or market research. Some other areas you might jobs in include:

  • Sales
  • Advertising
  • Direct marketing
  • Services marketing
  • Logistics

Continuing Education Information

There are no direct doctoral degrees in international marketing. However, Ph.D. and D.B.A. (Doctor of Business Administration) programs in marketing or business administration offer advanced courses in international marketing. Many of these doctoral programs prepare students for teaching at the college or university level.

Other potential career paths with a doctorate include researching and expanding business practices and theories, analyzing established organizations, projecting the likelihood of their success and offering helpful recommendations or managing every aspect of such organizations. Students who want to improve their job performance without changing careers may choose to take advanced courses without seeking a doctoral degree.

Individuals with a bachelor's degree and an interest in how products are promoted between nations and cultures may want to seek a master's degree and career in international marketing.

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