In Minnesota, educational levels for marketing training vary from undergraduate certificates to doctoral degrees. Degree program minors are also available. In addition, marketing may be offered as a concentration within a more general Master of Business Administration (MBA) program. Some schools' marketing courses may be available in an online learning format, which could provide flexibility to students who may have existing career commitments.
Depending on the program, students may be able to gain hands-on experience in the field by participating in an internship experience. Some schools also offer on-campus marketing clubs, which allow students to network with their peers. Listed below are the ten largest non-profit and public colleges and universities that provide marketing programs.
Located in White Bear Lake, this college offers an associate's degree in marketing management, and students will be prepared for entry-level jobs in the field. A marketing specialty diploma program is available for students who want to work in retail, sales or merchandising. The marketing certificate program provides basic education on marketing and retailing topics. Students who want to combine their interests in business and social media tools may want to take the certificate program in social media marketing.
Metropolitan State University
This university is found in Saint Paul, and it has an online or on-campus bachelor's degree program in marketing. Students will learn how to analyze consumer behavior, conduct market research and design marketing plans. The university also offers a MBA program with a concentration in marketing. Students will be required to complete a synthesis and capstone course in management strategy and policy. Marketing MBA students must also study strategic marketing planning.
Minnesota State University - Mankato
Located in Mankato, this university offers a marketing minor program for business and non-business students. A bachelor's degree in marketing is also available, and students will take courses in business finance, professional selling and marketing management. The university has a marketing student club that provides extracurricular activities. Marketing students may also participate in internships during their junior and senior years.
Normandale Community College
Found in Bloomington, this college offers an associate's degree program in marketing. Graduates will be prepared for transferring opportunities or entry-level work in the field. Adult students who want to update their job skills can also choose a marketing certificate. Students may take courses like marketing, professional selling and international business.
North Hennepin Community College
This college is located in Brooklyn Park, and it offers a certificate in marketing and sales. Students will take fourteen credits in courses like consumer behavior and marketing. The online or on-campus associate's degree program in business administration has a concentration in marketing. Graduates will be able to transfer to a four-year program. A career-centered associate's degree in marketing is also available. Students will learn how to develop marketing plans, understand the legal side of business and create marketing solutions in business.
St. Cloud State University
St. Cloud State University offers a bachelor's degree in marketing. Students will take courses in marketing, buyer behavior, marketing law and professional selling. Undergrad students will become adept at analyzing the marketing industry and developing viable marketing strategies for companies.
University of Minnesota - Duluth
University of Minnesota - Duluth has a twelve-credit marketing minor program. The bachelor's degree in marketing provides general education on business and marketing principles. Students will also be able to complete internships and projects to supplement their academic coursework. Students who are interested in studying consumer behavior can choose the bachelor's degree in marketing analytics. These students are required to complete a marketing analytics practicum.
University of Minnesota - Twin Cities
Located in Minneapolis, this university has a marketing minor program, and students will learn about marketing research and buyer behavior. A bachelor's degree program in marketing provides coursework in marketing strategy, sales management and marketing channels. Students in the MBA program can specialize in marketing, and they will complete courses like marketing management. MBA students also participate in global enrichment and discovery programs. A PhD with a concentration in marketing is available. PhD students must complete examinations, a dissertation and a dissertation defense.
University of St. Thomas
This university is found in Saint Paul, and it offers a bachelor's degree in marketing. Students will learn about marketing research, market segmentation and market potential. Undergrad students must also complete a capstone course, and they will be able to work with business clients. The MBA degree program has an elective track in marketing. Students will be required to complete labs and a capstone course.
Winona State University
Winona State University has a minor in marketing, and students will learn about the basics of market analysis and buyer behavior. The university offers a bachelor's degree in marketing with courses in business administration, marketing and economics. Bachelor's degree students must complete an internship or a small business consulting project. The university also has student marketing organizations and networking opportunities.
School Comparison: At a Glance
|School Name||School Type and Setting||Marketing Programs Offered||Tuition and Fees (2015-2016)*|
|Century College||2-year, public; large suburb||Certificate in Marketing or Social Media Marketing,
Marketing Specialty Diploma,
Associate in Applied Science (AAS) in Marketing Management
|Metropolitan State University||4-year, public; large city||Bachelor of Science (BS) in Marketing,
|$7,566 in-state; $14,394 out-of-state (undergraduate);
$7,854 in-state; $15,038 out-of-state (graduate)
|Minnesota State University - Mankato||4-year, public; small city||Minor in Marketing,
BS in Marketing
|$7,836 in-state; $15,580 out-of-state (undergraduate)|
|Normandale Community College||2-year, public; small city||AAS in Business: Marketing and Management,
|North Hennepin Community College||2-year, public; large suburb||Marketing and Sales Certificate,
AAS in Marketing,
AS in Business Administration
|St. Cloud State University||4-year, public; small city||BS in Marketing||$7,814 in-state; $15,732 out-of-state (undergraduate)|
|University of Minnesota - Duluth||4-year, public; small city||Minor in Marketing,
Bachelor of Business Administration in Marketing or Marketing Analytics
|$13,082 in-state; $17,032 out-of-state (undergraduate)|
|University of Minnesota - Twin Cities||4-year, public; large city||Minor in Marketing,
BS in Business in Marketing,
PhD in Business Management
|$13,790 in-state; $22,210 out-of-state (undergraduate);
$17,289 in-state; $25,953 out-of-state (graduate)
|University of St. Thomas||4-year, private not-for-profit; large city||Bachelor of Arts in Marketing,
|Winona State University||4-year, public; distant town||Minor in Marketing,
BS in Marketing
|$9,047 in-state; $14,744 out-of-state (undergraduate)|
Sources: *College Navigator, National Center for Education Statistics.