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BA in Public Relations and Marketing

Ashford University's Bachelor of Arts in Public Relations and Marketing program is designed for students to learn solid communication and marketing principles, strategic planning, and effective message development. Read more about the Bachelor of Arts in Public Relations and Marketing here.

Official Program Name:

Bachelor of Arts in Public Relations and Marketing

School Offering Program:

Ashford University

Degree Level:

Bachelor's

Forbes School of Business & Technology

Program Prerequisites:

Students enrolled in the Bachelor of Arts in Public Relations and Marketing program should have graduated high school and should be at least 22 years old.

Program Description:

Students enrolled in the Bachelor of Arts in Public Relations and Marketing degree program at Ashford University are able to explore the many ways in which marketing and public relations shape the modern business world. The program is designed for those who wish to begin a professional career in areas of marketing, sales, advertising, corporate communications, events planning, or public relations. Core courses in this program cover marketing strategies, advertising fundamentals, consumer behavior and public relations writing. The Bachelor of Arts in Public Relations and Marketing program has specialization options available in information systems, international management, and project management. This program is part of the school's Forbes School of Business & Technologyâ„¢, and online business students have access to a variety of unique resources and online events, such as webinars that feature business experts from Forbes.

Learning Format:

Online

Program Length:

120 credits.

Financial Aid:

Ashford University offers students several payment options, including cash plans, employer tuition reimbursement, direct employer billing, and military tuition assistance. Qualifying students may be eligible for financial aid.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Arts in Public Relations and Marketing:

Degree program and course requirements are subject to change. Contact Ashford University to confirm the most accurate information before enrolling in a program.

General Education Requirements

Students must complete 52 credits in general education courses.

Introductory Course Requirements

  • EXP 105: Personal Dimensions of Education (3 credits)
  • PSY 202: Adult Development & Life Assessment (3 credits)

Major Course Requirements

  • MGT 330: Management for Organizations (3 credits)
  • BUS 330: Principles of Marketing (3 credits)
  • BUS 317: Introduction to Advertising (3 credits)
  • BUS 336: Marketing Strategy (3 credits)
  • BUS 339: Marketing Research (3 credits)
  • BUS 340: Business Communications (3 credits)
  • BUS 343: International Marketing (3 credits)
  • BUS 350: Consumer Behavior (3 credits)
  • BUS 352: e-Business (3 credits)
  • CGD 218: Visual Literacy in Business (3 credits)
  • CGD 240: Media Writing & Editing (3 credits)
  • CGD 318: Public Relations Practices & Promotional Writing (3 credits)
  • INF 410: Project Management (3 credits)
  • PHI 445: Personal & Organizational Ethics (3 credits)
  • BUS 421: PR/Marketing Capstone (3 credits)

Electives

Students must complete 32 credits in elective courses.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Post-Graduation Opportunities

Furthering Your Education:

Graduates of the Bachelor of Arts in Public Relations and Marketing program who are interested in working in domestic or international business could pursue a master's degree in business administration, economics, or accounting. While there is no minimum educational requirement to become a successful entrepreneur, earning an advanced degree could provide students with the qualifications and education needed for a strong entrance into the world of entrepreneurial enterprise.

Master's degrees that graduates could pursue include:

  • Master of Business Administration: Marketing
  • Master of Business Administration

Career Paths:

Ashford University 's Bachelor of Arts in Public Relations and Marketing program is designed to prepare enrolled students for entry into the business world - either as fledgling entrepreneurs or in supporting roles in business management, commercial development or consulting. Public relations and marketing are very broad fields that present numerous career options.

Possibilities that graduates could pursue include but are not limited to:

  • Marketing representative
  • Public relations personnel
  • Ad agency staff
  • Sales person
  • Small business manager
  • Customer service representative
  • Small business owner

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/