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BA in Public Relations and Marketing - Information Systems

Students enrolled in Ashford University's Bachelor of Arts in Public Relations and Marketing with a specialization in information systems program have an opportunity to learn about advertising, marketing strategy, and information systems. Learn more about Ashford University's Bachelor of Arts in Public Relations with a specialization in information systems program here.

Official Program Name:

Bachelor of Arts in Public Relations and Marketing with a specialization in information systems

School Offering Program:

Ashford University

Degree Level:

Bachelor

Forbes School of Business & Technology

Program Prerequisites:

Applicants who plan to enroll in Ashford University's Bachelor of Arts in Public Relations and Marketing with a specialization in information systems program should have graduated high school and should be at least 22 years old.

Program Description:

Students who enroll in the information systems specialization program of the Bachelor of Arts in Public Relations and Marketing degree program will increase both their business and technical skills. The core program courses include topics in e-marketing, media writing, public relations strategies and international marketing. The specialization courses then allow students to learn about programming languages, database management and networking concepts. This program is part of the school's Forbes School of Business & Technologyâ„¢, and online business students have access to a variety of unique resources and online events, such as webinars that feature business experts from Forbes.

Learning Format:

Online

Program Length:

120 credits.

Financial Aid:

Ashford University offers students several payment options, including cash plans, employer tuition reimbursement, direct employer billing, and military tuition assistance. Qualifying students may be eligible for financial aid.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Arts in Public Relations and Marketing with a Specialization in Information Systems:

Degree program and course requirements are subject to change. Contact Ashford University to confirm the most accurate information before enrolling in a program.

Introductory Course Requirements

  • EXP 105: Personal Dimensions of Education (3 credits)
  • PSY 202: Adult Development & Life Assessment (3 credits)

Major Course Requirements

  • MGT 330: Management for Organizations (3 credits)
  • BUS 330: Principles of Marketing (3 credits)
  • BUS 317: Introduction to Advertising (3 credits)
  • BUS 336: Marketing Strategy (3 credits)
  • BUS 339: Marketing Research (3 credits)
  • BUS 340: Business Communications (3 credits)
  • BUS 343: International Marketing (3 credits)
  • BUS 350: Consumer Behavior (3 credits)
  • BUS 352: E-Business (3 credits)
  • CGD 218: Visual Literacy in Business (3 credits)
  • CGD 240: Media Editing & Writing (3 credits)
  • CGD 318: Public Relations Practices & Promotional Writing (3 credits)
  • INF 410: Project Management (3 credits)
  • PHI 445: Personal and Organizational Ethics (3 credits)
  • BUS 421: PR/Marketing Capstone (3 credits)

Information Systems Specialization Requirements

  • INF 231: Programming Concepts (3 credits)
  • INF 340: Business Systems Analysis (3 credits)
  • INF 322: Database Management Systems (3 credits)
  • INF 325: Telecommunications & Networking Concepts (3 credits)

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Post-Graduation Opportunities

Furthering Your Education:

Students who have completed Ashford University's Bachelor of Arts in Public Relations and Marketing with a specialization in information systems program could pursue a master's degree in a related field. A public relations master's degree may offer students the option to choose a concentration area. Possible emphasis areas include public relations management and corporate and organizational communication. Courses may include integrated marketing, investor relations, public relations consulting, and public opinion and issues management.

Career Paths:

Graduates of Ashford University's Bachelor of Arts in Public Relations and Management with a specialization in information systems program could pursue entry-level public relations careers. Prospective public relations specialists should be strong communicators and be strong problem-solvers. This degree program could also open up opportunities for students seeking to enter into the marketing industry.

Some possible job titles may include:

  • Advertising executive
  • Public relations specialist
  • Marketing director
  • Small-business owner

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

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