Ashford University
Navigate

BA in Sports and Recreation Management - Marketing

Students enrolled in Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in marketing program have an opportunity to study the sociology of sport, business communications, and contemporary issues in sports marketing and management. Learn more about this Ashford University bachelor's degree program here.

Official Program Name:

Bachelor of Arts in Sports and Recreation Management with a specialization in marketing

School Offering Program:

Ashford University

Degree Level:

Bachelor's

Forbes School of Business & Technology

Program Prerequisites:

Prospective students who plan to apply to Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in marketing program should have graduated high school and should be at least 22 years old.

Program Description:

Students in the Bachelor of Arts in Sports and Recreation Management with a specialization in marketing program at Ashford University explore different ways in which marketing and advertising shape the modern business world. The specialization courses introduce students to marketing topics such as branding, research, and consumer behavior. This program is offered through the school's Forbes School of Business & Technologyâ„¢. Online business students also have access to a variety of unique online resources and events, such as online speaker series and webinars featuring business experts from Forbes.

Learning Format:

Online

Program Length:

120 credits.

Financial Aid:

Ashford University offers students several payment options, including cash plans, employer tuition reimbursement, direct employer billing, and military tuition assistance. Qualifying students may be eligible for financial aid.

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

Still Have Questions?

Complete and get your answers and advice.

Required Courses for a Bachelor of Arts in Sports and Recreation Management with a Specialization in Marketing:

Degree program and course requirements are subject to change. Contact Ashford University to confirm the most accurate information before enrolling in a program.

Introductory Course Requirements

  • EXP 105: Personal Dimensions of Education (3 credits)
  • PSY 202: Adult Development & Life Assessment (3 credits)

Major Course Requirements

  • MGT 330: Management for Organizations (3 credits)
  • CGD 218: Visual Literacy in Business (3 credits)
  • CGD 318: Public Relations Practices & Promotional Writing (3 credits)
  • SOC 318: Sociology of Sport (3 credits)
  • BUS 330: Principles of Marketing (3 credits)
  • BUS 340: Business Communications (3 credits)
  • ACC 205: Principles of Accounting I (3 credits)
  • BUS 307: Operations Management & Quantitative Techniques (3 credits)
  • BUS 311: Business Law I (3 credits)
  • ECO 203: Principles of Macroeconomics (3 credits)
  • INF 410: Project Management (3 credits)
  • BUS 303: Human Resource Management (3 credits)
  • SRM 320: Organization & Administration of Sports & Recreation Management (3 credits)
  • SRM 410: Contemporary Issues in Sports Marketing & Management (3 credits)
  • SRM 325: Case Research in Sports & Recreation Management (3 credits)

Marketing Specialization Requirements

  • BUS 317: Introduction to Advertising (3 credits)
  • BUS 339: Marketing Research (3 credits)
  • BUS 343: International Marketing (3 credits)
  • BUS 350: Consumer Behavior (3 credits)

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/

Post-Graduation Opportunities

Furthering Your Education

Students who have completed Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in marketing program could pursue a master's degree in the field. Many master's degrees in sports management often include courses in sports marketing. Some of these degree programs may include courses such as sports sponsorship, marketing, and sales, sports media marketing, and introduction to marketing and marketing management.

Some possible master's degree programs could include:

  • Master of Science in Sports Management
  • Master of Arts in Sports Administration
  • Master of Sport Administration
  • Master of Science in Sport and Leisure Service Management

Career Paths:

Graduates of Ashford University's Bachelor of Arts in Sports and Recreation Management with a specialization in marketing could pursue entry-level jobs in the sports marketing field. These sports marketing job opportunities may exist with fitness and sports clubs, companies that specialize in athletic equipment sales, and professional and intercollegiate sports teams.

Some possible job titles may include:

  • Sports agent
  • Athletic equipment manager
  • Tournament coordinator
  • Public relations specialist

Certain degree programs may not be available in all states.

For more information about on-time completion rates, the median loan debt of students who completed each program, and other important information, please visit:

http://ashforddisclosures.com/