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BS in Business Studies - Marketing

The Bachelor of Science in Business Studies with a concentration in Marketing program at Southern New Hampshire University is specifically designed for adult learners who are seeking to advance their careers in business and marketing. Read here for more information about Southern New Hampshire University's Bachelor of Science in Business Studies with a concentration in Marketing program.

Official Program Name:

Bachelor of Science in Business Studies with a concentration in Marketing

School Offering Program:

Southern New Hampshire University

Program Prerequisites:

Potential applicants to the Bachelor of Science in Business Studies with a concentration in Marketing program may already have earned college credits or a technical degree. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.

Program Description:

Southern New Hampshire University's Bachelor of Science in Business Studies with a concentration in Marketing program introduces students to principles in marketing, including marketing research, international marketing, and consumer behavior. Students can choose courses covering various marketing topics, such as the principles of retail, integrated marketing communications, sales management, direct marketing, and brand communications. Business courses examine strategic management, business law, financial and managerial accounting, and the use of information systems in business organizations.

Learning Format:

Online

Financial Aid Available:

Federal financial aid is available to those who qualify in the forms of loans and grants. Contact the SNHU Financial Aid office to learn more about your financial aid options.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Bachelor of Science in Business Studies with a concentration in Marketing:

Marketing Major Courses

  • MKT 337: Marketing Research
  • MKT 345: Consumer Behavior
  • INT 433: Multinational Marketing
  • Choose four from the following:
    • MKT 222: Principles of Retailing
    • MKT 229: Principles of Integrated Marketing Communications
    • MKT 230: Retail Sales Promotion
    • MKT 320: Sales Management
    • MKT 350: Ethical Issues in Marketing
    • MKT 360: Direct Marketing
    • MKT 378: Brand Communications

Business Core Courses

  • ACC 201: Financial Accounting
  • ACC 202: Managerial Accounting
  • BUS 206: Business Law I
  • FIN 320: Principles of Finance
  • IT 210: Business Systems Analysis and Design
  • MKT 113: Introduction to Marketing
  • OL 125: Human Relations in Administration
  • OL 421: Strategic Management and Policy

B.A./B.S. Core Skills Courses

  • ENG 120: College Composition I
  • ENG 121: College Composition II
  • MAT 130: Applied Finite Math
  • MAT ELE: Mathematics Elective
  • COM 212: Public Speaking
  • IT 100: Introduction to Information Technology
  • SNHU 101: First Year Seminar/Foundations in Critical Thinking

B.A./B.S. Core Knowledge Courses

  • Choose one of the following:
    • FAS 201: Introduction to Humanities I
    • FAS 202: Introduction to Humanities II
    • FAS 223: Appreciation and History of Music
    • FAS 340: Modern Art
    • FAS 370: American Art
  • Choose one of the following:
    • HIS 109: Western Civilization I
    • HIS 110: Western Civilization II
    • HIS 113: United States History I
    • HIS 114: United States History II
  • Choose one of the following:
    • PHL 210: Introduction to Western Philosophy
    • PHL 212: Introduction to Ethics
    • PHL 214: Logic, Language, and Argumentation
    • PHL 230: Religions of the World
  • Choose one 200-level Literature Elective
  • Choose one Science Elective (not SCI 215)
  • Choose four other electives:
    • Social and Behavioral Science Elective (ATH, ECO, POL, PSY, SOC, SSC)
    • No more than two of these four in the same discipline

Post-Graduation Opportunities:

Furthering Your Education:

Graduates of the Bachelor of Science in Business Studies with a concentration in Marketing program have the opportunity to continue their education with a master's degree. Students who earn a master's degree in a related field may be prepared for more challenging career opportunities. Depending on professional goals and interests, graduates may wish to consider master's programs such as these:

  • Master of Science in Marketing
  • Master of Business Administration in Marketing
  • Master of Science in Integrated Marketing

Career Paths:

The Bachelor of Science in Business Studies with a concentration in Marketing program is designed to prepare students for a variety of roles in national and multi-national corporations, small businesses, and non-profit organizations. Graduates of the program could be prepared to seek positions such as:

  • Marketing Coordinator
  • Retail Manager
  • Marketing Communications Manager
  • Sales Executive
  • Brand Manager