BS in Marketing - Social Media Marketing
Those interested in pursuing a career in which they can help companies build and maintain a marketing or advertising presence in various social media platforms could develop the skills needed to obtain this professional goal when they become students of Southern New Hampshire University's Bachelor of Science in Marketing program with a specialization in Social Media Marketing. Learn more about this online bachelor's program here.
Official Program Name:
Bachelor of Science in Marketing with a specialization in Social Media Marketing
School Offering Program:
Southern New Hampshire University
Students seeking to enter the BS in Marketing program with a specialization in Social Media Marketing should have strong communication, interpersonal, and computer skills. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.
Southern New Hampshire University's Bachelor of Science in Marketing program with a specialization in Social Media Marketing offers students the opportunity to build an understanding of marketing research and design while focusing on social media practices and strategies. Topics addressed in area of concentration courses include the relation between target markets and social media channels, social media tools and marketing objectives, marketing campaign techniques, integrated marketing strategies, and the history of social media. Marketing major courses include study in marketing research methods and marketing principles as well as a capstone course allowing students to apply marketing strategies to actual company scenarios. All students must also complete a BA/BS core curriculum that includes courses in humanities, history, art, ethics, and public speaking.
Financial Aid Available:
Federal financial aid is available to those who qualify in the forms of loans, scholarships, and grants. Contact the SNHU Financial Aid office to learn more about your financial aid options.
Tuition, Financial Aid & Start Dates
Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.
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Required Courses for a Bachelor of Science in Marketing program with a specialization in Social Media Marketing:
Southern New Hampshire University is transfer-friendly - accepted up to 90 college credits toward a bachelor's degree.
- MKT 337: Marketing Research
- MKT 345: Consumer Behavior
- MKT 432: Strategic Marketing Planning
- MKT 433: Multinational Marketing
- Choose any seven courses with an MKT prefix and/or any of the following courses:
- ADV 263: Advertising Copy and Design
- ADV 340: Advertising Media Planning
- QSO 330: Introduction to Supply Chain Management
- ADV/MKT/FMK/RET Internship
- MKT 355: Social Media Marketing Strategy
- MKT 455: Social Media Marketing Campaigns
- Choose one of the following:
- MKT 229: Principles of Integrated Marketing
- COM 310: Social Media
Furthering Your Education:
While completion of the BS in Marketing program with a specialization in Social Media Marketing could prepare graduates for entry-level positions, those seeking to pursue senior management or executive responsibilities could be required to hold an advanced degree. Master's degrees graduates could pursue include but are not limited to:
- Master of Science in Marketing
- Master of Science in Integrated Marketing Communications
- Master of Business Administration with a concentration in Marketing
Graduates of Southern New Hampshire University's Bachelor of Science in Marketing program with a specialization in Social Media Marketing could pursue entry-level jobs in the marketing, advertising, corporate communications, or public relations departments of nearly any type of business. They could assist in the development and maintenance of marketing campaigns in a variety of social media platforms. Positions graduates could pursue include:
- Social Media Content Developer
- Social Media Advertising Coordinator
- Digital Marketing Program Coordinator