MA in Communication - Public Relations
Current or aspiring professionals seeking to develop the skills needed to help companies promote their products and public images could benefit from the studies offered in Southern New Hampshire University's Master of Arts in Communication with a concentration in Public Relations program. For more information about this master's degree program, read on.
Official Program Name:
Master of Arts in Communication with a concentration in Public Relations
School Offering Program:
Southern New Hampshire University
Before enrolling in the Master of Arts in Communication with a concentration in Public Relations program, aspiring students must have a bachelor's degree and may also have some professional experience in corporate communications, marketing, or advertising. Strong organizational and interpersonal skills could be helpful. All applicants to Southern New Hampshire University programs must have earned a high school diploma or equivalent.
After enrolling in Southern New Hampshire University's Master of Arts in Communication with a concentration in Public Relations program, students could take courses focusing on communication campaign development and strategies, PR tactics, and brand management. In concentration courses, they could study consumer persuasion methods, social media technologies, crisis management, integrated campaign management techniques, and global PR practices. The core curriculum might address communication and media theories, networking, organizational leadership, visual communication methods, and new media development. A culminating capstone course requires that students develop an original PR campaign utilizing methods and strategies studied in the program's coursework.
Financial Aid Available:
Federal financial aid is available to those who qualify. Contact the SNHU Financial Aid office to learn more about your financial aid options.
Tuition, Financial Aid & Start Dates
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Required Courses for a Master of Arts in Communication with a concentration in Public Relations:
- COM 500: Communication, Media, and Society
- COM 510: The Vantage Point: Knowledge and New Media
- COM 530: Law and Ethics: A Line in the Sand
- COM 540: Second Self: Identity and Personal Brands
- COM 600: Communication for Leadership
- COM 610: More than Words: Communication by Design
- COM 620: Strategic Communication in a New Age
- COM 690: Communication Capstone
Public Relations Concentration Courses
- COM 655: Reputation Management: Building a Brand
- COM 656: Spread the Word: Social Media Practices
- COM 657: Crisis Communication in a 24/7 World
- COM 658: Integrated PR Campaigns and Measurement
Graduates of Southern New Hampshire University's Master of Arts in Communication with a concentration in Public Relations could be prepared to apply to managerial or directorial positions in corporate communications departments, PR firms, media consulting companies, or marketing firms. They might oversee the creation of promotional materials, direct or digital marketing campaigns, social media content, or company website content.
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