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MBA in Social Media Marketing

Southern New Hampshire University's Master of Business Administration in Social Media Marketing program is designed to teach students about social media marketing strategy, social media campaigns, and other related topics. Read on to learn more about the Master of Business in Social Media Marketing program.

Official Program Name:

Master of Business Administration in Social Media Marketing

School Offering Program:

Southern New Hampshire University

Program Prerequisites:

Applicants to Southern New Hampshire University's Master of Business Administration in Social Media Marketing program should have an outgoing personality and a strong interest in social media technology and how it relates to business issues and processes. Applicants to Southern New Hampshire University programs must have earned a bachelor's degree to seek admission into this master's program.

Program Description:

Students enrolled in Southern New Hampshire University's Master of Business Administration in Social Media Marketing program have an opportunity to study social media marketing campaigns, social media, and social media marketing strategy. Core MBA courses in the curriculum include managerial economics, managerial accounting, responsible corporate leadership, quantitative analysis for decision making, and multinational corporate environment. Specialized foundation courses are available for students who do not have a background in business and need some preparation for higher-level business courses.

Learning Format:

Online, On Campus, Blended

Financial Aid Available:

Federal financial aid is available to those who qualify in the forms of loans, scholarships and grants. Contact the SNHU One Stop office to learn more about your financial aid options.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. Complete the form to the right to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Business Administration in Social Media Marketing*:

Social Media Marketing MBA Courses

  • MKT 555: Social Media
  • MKT 655: Social Media Marketing Strategy
  • MKT 666: Social Media Marketing Campaigns

MBA Core

  • ACC 500: Managerial Accounting
  • IT 500: Information Technology
  • MKT 500: Marketing Strategies
  • ECO 500: Managerial Economics
  • FIN 500: Financial Management
  • INT 610: Multinational Corporate Environment
  • MBA 700: Strategic Management
  • OL 690: Responsible Corporate Leadership
  • QSO 510: Quantitative Analysis for Decision Making
  • QSO 600: Production and Operations Management

Specialized MBA Foundation Courses

Some students may be required to take foundation courses as pre-requisite work for some of the more advanced MBA material. Students with business related undergraduate degrees are typically exempt from most foundation courses.

  • MBA 501: Mathematics and Statistics for Business
  • MBA 502: Economics for Business
  • MBA 503: Financial Reporting and Analysis
  • MBA 610: Business Law
  • OL 500: Human Behavior in Organizations

* Coursework is subject to change.

Post-Graduation Opportunities:

Career Paths:

Students who have completed Southern New Hampshire University's Master of Business Administration in Social Media Marketing program have an opportunity to pursue career paths in the field. Potential employers may include marketing and advertising firms as well as businesses and multinational corporations. Job candidates should have excellent communication skills and be comfortable working with various Web-based technologies. Some possible careers may include:

  • Social Media Marketer
  • Online Community Manager
  • Social Media Consultant
  • Social Media Analyst

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