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MS in Public Relations

The Master of Arts in Public Relations program is designed to teach students how to convey information to cast people or enterprises in a more positive light. Read on for some details about this Full Sail University graduate program.

Official Program Name:

Master of Arts in Public Relations

School Offering Program:

Full Sail University

Degree Level:

Master of Arts

Program Description:

Effective public relations (PR) campaigns might promote products, services, organizations, and public personalities through the utilization of various print and electronic media as well as other PR outlets, such as trade shows and press conferences. Full Sail University's Master of Arts in Public Relations program aims to guide students as they have the chance to learn to develop and execute public relations media plans. While exploring PR trends and reputation management techniques, students could strengthen their storytelling, writing, and strategic communication skills. Media relations, market research analysis, social media technologies, and marketing communication are some other intended areas of exploration.

Learning Format:

Online and Campus-Based

Program Length / Total Credits Required:

48 credits.

Financial Aid Available:

Financial aid is available for those who qualify. Aid opportunities include federal grants; military aid; and federal, state, and private lending programs.

Tuition, Financial Aid & Start Dates

Since every student is different, there isn't a "one size fits all" for school information. Start dates and tuition often vary between selected programs, and financial aid opportunities are unique to each student's circumstances. to get the most up-to-date and accurate information based on your selected program and circumstances.

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Required Courses for a Master of Arts in Public Relations:

Degree program and course requirements are subject to change. Contact Full Sail University to confirm the most accurate information before enrolling in a program.

Core Courses

  • SMR 530: Advanced Writing for Public Relations Professionals (4 credits)
  • SMR 620: Events Marketing & Production (4 credits)
  • SMR 540: Innovative Public Relations Tools & Resources (4 credits)
  • SMR 630: Integrated Marketing Communication (4 credits)
  • SMR 520: Legal Aspects of Social Media & Public Relations (4 credits)
  • SMR 560: Market & Consumer Research Analysis (4 credits)
  • SMR 610: Media Relations (4 credits)
  • SMR 640: The Online Media Room (4 credits)
  • SMR 650: Reputation Management Strategies (4 credits)
  • SMR 699: Public Relations Final Project & Thesis (4 credits)
  • SMR 510: Public Relations in a Digital World (4 credits)
  • SMR 550: Social Media Metrics & ROI (4 credits)

Post-Graduation Opportunities

Career Paths:

Graduates of the Master of Arts in Public Relations could be capable of effectively fostering community relationships, building images, planning programs, managing communications staff, and otherwise representing corporations and people. The skills required to become a public relations professional can also translate to other careers. Employment opportunities that graduates might pursue include, but are not limited to:

  • Public relations specialist
  • Communications director
  • Media planner
  • Account executive
  • Multimedia editor
  • Social media specialist
  • Community relations manager
  • Marketing copywriter
  • Digital content developer
  • Media consultant