Schools in Texas with Degree Programs in Public Relations

There are 14 schools within Texas that have public relations programs. Read an overview of the ten largest schools' programs, requirements and tuition info and find out which school is the right one for you.

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Essential Information

In Texas, most public relations programs are offered at the bachelor's degree level, though associate and master's degree programs are also available. Public relations may be the main area of study, or it may be offered as a concentration within a larger communications or journalism degree program. Students learn about campaign management, crisis management, advertising and mass media writing. Additionally, many programs integrate an internship, allowing students to gain hands-on experience in the field. Depending on the school, students may be able to participate in their campus's chapter of the Public Relations Student Society of America.

Career Requirements

To work as a public relations specialist or manager, candidates are commonly required to have a bachelor's degree. High-level positions may require a graduate degree. Professionals in this field do not need to be licensed. However, individuals working in the field of public relations can gain the Accreditation in Public Relations (APR) designation by passing an exam. This accreditation is offered by the Universal Accreditation Board. Public relations programs from the ten largest public and private colleges and universities in Texas are outlined below.


Southern Methodist University

This school, located in Dallas, offers a Bachelor of Arts in Public Relations and Strategic Communication. This program includes advertising, communication and journalism coursework. Major courses cover photojournalism, social media, diversity, public relations campaigns, crisis management and communication ethics. Students must also complete a public relations internship. This school provides students access to its state-of-the-art media and advertising facilities, which include a broadcast studio, green room and computer lab.

  • Program Offered: Bachelor of Science in Public Relation and Mass Communication
  • Undergraduate Tuition & Fees (2012-2013): $41,750*
  • School Type & Setting: Four-year, private not-for-profit; suburban

South Plains College

South Plains College, located in Levelland, offers an Associate of Arts in Public Relations that is designed to prepare students to transfer to a four-year program. This two-year program covers publications, news writing, mass communications, editing and layout, radio and television news, advertising and news photography. Students can gain writing and layout experience with the Plainsman Press, a biweekly, student-run newspaper.

  • Program Offered: Associate of Arts in Public Relations
  • Undergraduate Tuition & Fees (2012-2013): $2,114 (in-district), $2,642 (in-state), $3,026 (out-of-state)*
  • School Type & Setting: Two-year, public; rural

Texas A & M University - Commerce

At this Commerce-based school, students can earn a Bachelor of Arts or Bachelor of Science in Journalism with a concentration in public relations. The public relations sequence requires 39 semester hours of concentration coursework. Classes include advertising principles, editing and production, writing for public relations, case studies, public relations campaigns and a media internship. Students must also select a minor. Marketing, business and humanities minors are commonly chosen. Students at this school may gain experience by working at the student newspaper or participating with another campus organization.

  • Programs Offered: Bachelor of Arts in Journalism with a concentration in public relations, Bachelor of Science in Journalism with a concentration in public relations
  • Undergraduate Tuition & Fees (2012-2013): $6,583 (in-state), $17,113 (out-of-state)*
  • School Type & Setting: Four-year, public; rural

Texas Christian University

At this Fort Worth school, students can earn a Master of Science in Journalism: Advertising and Public Relations. Students in this program can pursue a thesis or project track. The thesis track is designed for students intending to pursue a doctorate degree. Both the thesis and project curriculum include research methods, media ethics, theory and additional journalism coursework.

  • Program Offered: Master of Science in Journalism: Advertising and Public Relations
  • Undergraduate Tuition & Fees (2012-2013): $34,590*
  • School Type & Setting: Four-year, private not-for-profit; large city

Texas State University - San Marcos

This school, located in San Marcos, offers a Bachelor of Science in Public Relation and Mass Communication. Students in this program complete a core of liberal arts and mass communications courses. Major courses cover research methods, writing, editing and public relations campaigns. Students may choose to complete a practicum course, internship or special topics course. The School of Journalism and Mass Communication is home to a radio station, student newspaper, computer editing labs and a conference room.

  • Program Offered: Bachelor of Science in Public Relation and Mass Communication
  • Undergraduate Tuition & Fees (2012-2013): $7,732 (in-state), $16,858 (out of state)*
  • School Type & Setting: Four-year, public; rural

Texas Tech University

Texas Tech, located in Lubbock, offers a Bachelor of Arts in Public Relations. Students in this program learn written and oral communication techniques and take courses covering legal and ethical issues in public relations, diversity, traditional and emerging media, management and persuasive communication. Credit may also be earned for completing an internship. The College of Media and Communication offers students the opportunity to join a number of student organizations, including RaiderComm, a student-run public relations firm and Tech PR, a professional networking organization.

  • Program Offered: Bachelor of Arts in Public Relations
  • Undergraduate Tuition & Fees (2012-2013): $7,517 (in-state), $15,941 (out-of-state)*
  • School Type & Setting: Four-year, public; midsize city

The University of Texas at Arlington

Located in Arlington between Dallas and Fort Worth, this school offers a Bachelor of Arts in Communication with a specialization in public relations. In addition to a communications core, students must complete 39 semester hours of public relations coursework. Classes include public relations methods, case studies, campaigns and management, writing for mass media and communication technology and graphics. Students at this school can join the Public Relations Student Society of America (PRSSA) or participate with the school's radio station or advertising league.

  • Program Offered: Bachelor of Arts in Communication with a specialization in public relations
  • Undergraduate Tuition & Fees (2012-2013): $8,878 (in-state), $17,302 (out-of-state)*
  • School Type & Setting: Four-year, public; large city

The University of Texas at Austin

Located in Austin, this school offers a Bachelor of Science in Public Relations through the College of Communication. Students in this program take communications, public relations and elective courses. An internship is also required. This school is home to its own chapter of the PRSSA and Texas Tower PR, a student-run public relations firm that works with local non-profit organizations and provides hands-on experience to students.

  • Program Offered: Bachelor of Science in Public Relations
  • Undergraduate Tuition & Fees (2012-2013): $9,790 (in-state), $33,128 (out-of-state)*
  • School Type & Setting: Four-year, public; large city

The University of Texas at San Antonio

Students at this San Antonio school can earn a Bachelor of Arts in Communication with a concentration in public relations. Public relations students are required to take communication courses that include international and intercultural communication, technical writing, public speaking and electives. To fulfill the concentration requirements, courses in commercial publications, case studies in public relations, writing for public relations and public relations planning and campaigns must also be completed. This school is home to a PRSSA chapter.

  • Program Offered: Bachelor of Arts in Communication with a concentration in public relations
  • Undergraduate Tuition & Fees (2012-2013): $7,389 (in-state), $15,813 (out-of-state)*
  • School Type & Setting: Four-year, public; large city

University of Houston

The Jack J. Valenti School of Communication at this Houston-based school allows students to concentrate their studies in public relations while pursuing a Bachelor of Arts or a Master of Arts (M.A.) in Communication. The undergraduate program begins with a core of communication coursework. Students take additional courses in public relations theory, writing, principles, campaign design and ethics. Internship programs may also be completed for credit. The M.A. in Communication with a concentration in public relations can be completed in a thesis or non-thesis format. Students in both programs must complete graduate communications and public relations courses.

  • Programs Offered: Bachelor of Arts in Communication with a concentration in public relations,
    Master of Arts in Communication with a concentration in public relations
  • Undergraduate Tuition & Fees (2012-2013): $8,094 (in-state), $16,518 (out-of-state)*
  • School Type & Setting: Four-year, public; large city

School Comparison: At a Glance

School Name School Type and Setting Public Relations Degree Programs Offered Undergraduate Tuition & Fees (2012-2013)
Southern Methodist University Four-year, private not-for-profit; suburban Bachelor of Science in Public Relation and Mass Communication $41,750*
South Plains College Two-year, public; rural Associate of Arts in Public Relations $2,114 (in-district), $2,642 (in-state), $3,026 (out-of-state)*
Texas A & M University - Commerce Four-year, public; rural Bachelor of Arts in Journalism with a concentration in public relations, Bachelor of Science in Journalism with a concentration in public relations $6,583 (in-state), $17,113 (out-of-state)*
Texas Christian University Four-year, private not-for-profit; large city Master of Science in Journalism: Advertising and Public Relations $34,590*
Texas State University - San Marcos Four-year, public; rural Bachelor of Science in Public Relation and Mass Communication $7,732 (in-state), $16,858 (out of state)*
Texas Tech University Four-year, public; midsize city Bachelor of Arts in Public Relations $7,517 (in-state), $15,941 (out-of-state)*
The University of Texas at Arlington Four-year, public; large city Bachelor of Arts in Communication with a specialization in public relations $8,878 (in-state), $17,302 (out-of-state)*
The University of Texas at Austin Four-year, public; large city Bachelor of Science in Public Relations $9,790 (in-state), $33,128 (out-of-state)*
The University of Texas at San Antonio Four-year, public; large city Bachelor of Arts in Communication with a concentration in public relations $7,389 (in-state), $15,813 (out-of-state)*
University of Houston Four-year, public; large city Bachelor of Arts in Communication with a concentration in public relations,
Master of Arts in Communication with a concentration in public relations
$8,094 (in-state), $16,518 (out-of-state)*

Source: *NCES College Navigator

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