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1. Make a list of products you believe failed because of poor marketing channel choices....

Question:

1. Make a list of products you believe failed because of poor marketing channel choices. Marketing channel is the group of organizations involved in selling and promoting goods from the time they are produced until they reach end users.

Marketing Channels:

A products marketing channels are the steps the product takes to reach the end consumer. There can be several members of the channel or just a few depending on the type of product. A miscalculation of the market or channel can cause a product to fail.

Answer and Explanation:

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Following is a list of products that have failed because of poor marketing channel choices:

  • Amazon Fire Phone
  • Microsoft Zune
  • HD-DVD
  • Google Glass

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Marketing Channel: Definition and Function in the Marketplace

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Chapter 9 / Lesson 3
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The marketing channel allows producers to deliver their products to consumers based on the correct quantity, time, type, and location. Learn the definition of a marketing channel and its function in the marketplace, and explore the ways a marketing channel accomplishes its goals.


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