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A company that consistently does not invest in new technology despite widespread market adoption...

Question:

A company that consistently does not invest in new technology despite widespread market adoption is:

a. a laggard

b. in the late majority

c. in the early majority

d. an early adopter

e. none of the above

New technology

The large businesses which are specifically related to software development mainly focus on developing new technologies which involve investing in scientific knowledge to apply them in production purposes to produce multifarious quality products.

Answer and Explanation: 1

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Option A (a laggard) is correct.

Reason: It is because laggards, unlike the other categories (Options B to D), often try to averse themselves from...

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Classes of Adopters: Innovators, Early, Late and Laggards

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Chapter 8 / Lesson 5
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Consumers must be motivated to adopt a product. Explore the product adoption lifecycle and learn about the classes of consumer adopters, including innovators, early adopters, late adopters, and laggards. Review how marketers use the product adoption lifecycle, and recognize why marketers must understand each class of adopters.


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