Alta Gracia serves niche market, colleges, where there is higher awareness of ethical issues in apparel product. Do you think the strategy would work if the company tried to sell to the mass market through retailers such as Walmart?
Ethical issues in marketing communication
communication in Marketing refers to the process of passing information about a product to potential customers. Marketing communication tools used to pass messages about products include advertising, personal selling, mass media, and direct marketing, among others. The tools used should be appropriate to the market that businesses are promoting their products
Answer and Explanation:
- Lack of information. The products that Gracia sells will take time before attracting customers in mass markets such as Walmart. This is for the reason...
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from Business 106: Human Resource ManagementChapter 1 / Lesson 10