Answer the following questions:
1) Which of the following statements about advertising is most accurate?
a) Advertising has limited control as to when and where an advertisement will be used.
b) Advertising allows a firm to reach a mass market.
c) A key advantage of advertising is its ability to use customized interactions.
d) Advertising can be a very effective "attention getter" especially for new products but has little impact for repeat buys.
e) Advertising is one of the least costly forms of promotion because it reaches a pretested market.
2) The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as
a) sales promotion.
b) personal selling.
c) direct selling.
e) public relations.
3) Press conferences and image management are tools used by a firm's _ _ _ _ _ department.
b) sales promotion
c) direct marketing
d) public relations
e) personal selling
It is a tool or series of activities with a goal of promoting products and services, selling it and influencing the buyers to buy and patronize their products. It includes advertising, selling and delivering products to its end buyers.
Answer and Explanation: 1
1) Which of the following statements about advertising is most accurate? b Advertising is a tool of communicating to its target audience or market...
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fromChapter 3 / Lesson 7
Learn about marketing management. Study the role and functions of marketing management. See what the return on investment (ROI) is and how to calculate it.