Complete a 'PESTLE' analysis of the Apple iPhone in the UK market. What are some of the political factors and legal factors that affect the company?
A PESTLE analysis is a framework to analyze and monitor the macro-environmental (external marketing environment) factors - Political, Economic, Sociological, Technological, Legal and Environmental - that have an impact on an organization from the outside. This analysis provides an insight into the external factors impacting an organization.
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Apple Inc. is one of the world's most visible and recognizable consumer electronics brands. It was founded in 1976 by Steve Jobs, Steve Wozniak, and...
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fromChapter 3 / Lesson 14
How do you keep ahead of your competition and identify the risks or benefits of operating in a particular environment? This lesson will discuss how you can use PESTLE analysis to consider how external elements are affecting your company.