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Considering Honda Motor Company: Identify the company, the type of business or industry it is...

Question:

Considering Honda Motor Company:

Identify the company, the type of business or industry it is associated with, and the company's headquarters location.

Explain the company's strategic vision and how it differentiates itself in the marketplace.

Describe the company's product lines and markets served.

Industry:

Industry is referred to as a group of companies. These companies deal with same kind of goods and services. Companies that are working in the same industry are easily compared with each other.

Answer and Explanation:

Honda Motor Company is a Japanese company. It is associated with automobile industry. Its headquarters is in Tokyo, Japan.

The company's strategic vision is to serve the people worldwide and lead the industry with the help of continuous advancement. The company differentiates itself in the market place by doing aggressive advertising. The company focuses on its strong capabilities in engine performance, quality, backup, design, and other features in order to differentiate its goods and services in the market.

Company's product line:

  • Automobiles
  • Motorcycles
  • Power products
  • Honda jet
  • Scooters, and others

The company serves the global market. It segments its market according to demographic, psychographic, and geographic segmentation.


Learn more about this topic:

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Industry Analysis for Business Plans

from Business Analysis Training

Chapter 4 / Lesson 6
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