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Consumer loyalty tends to be very low in markets such as cola drinks and tobacco products. a....

Question:

Consumer loyalty tends to be very low in markets such as cola drinks and tobacco products.

a. True

b. False

Brand Image and Loyalty

A brand image represents the perceptions consumer have on the personality of a company. More specifically, a company's brand helps create and sustain an image that will invoke positive reactions when people are making buying decisions and inspire loyalty. Loyalty is defined as being the product of choice and repeat buyers. A negative brand image emerges when the weaknesses of an organization overcome its strengths in the minds of consumers.

Answer and Explanation:

This statement is False.

Consumer loyalty tends to be remarkably high in markets for cola drinks and tobacco products. A study published at...

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What Is Brand Loyalty in Marketing? - Definition & Examples

from Principles of Marketing: Help and Review

Chapter 2 / Lesson 10
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