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Customer service is often viewed as the primary interface between logistics and marketing....

Question:

Customer service is often viewed as the primary interface between logistics and marketing.

Discuss the nature of this interface and how it might be changing.

Customer Service

This is how a company delivers its products and services in order to meet and exceed customers expectations through creation of relationship that are built on trust and loyalty which are beyond immediate interactions.

Answer and Explanation:

The way the company relates with its customers is the primary link between logistics and marketing in a company. it may follow all stages of...

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What Is Customer Service? - Definition, Types & Role in Marketing

from Principles of Marketing: Help and Review

Chapter 5 / Lesson 8
1.3M

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