Decide whether or not you believe Philip Kotler's Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler's Marketing Plan Model that apply within a health care organization with which you are familiar.
Marketing plan is the outline of the advertising strategy that an organization implements in order to fulfill the target markets.It considers the value hypothesis of the customers and the business.
Answer and Explanation:
Yes, Philip Kotler's Marketing plan is useful in developing an effective marketing plan.Kotler's marketing plan model includes 4 P's which means product, price, place, and promotion which is required for an effective marketing plan.The 4P's are essential whenever a goods and services are marketed in the public.In health care, the innovations ranges from the MRI scanning to genetic testing, wherever the healthcare providers find a way stand out from the competitors and inform the customers about the offer of patient experience.
Two Examples of Kotler's marketing plan in health care are:-
- Emergency medical services provided by most of the hospitals are unique and advanced.Hi-tech ambulance services are well equipped with doctors in case of any emergencies.
- Most of the pharmacy are opened 24 hours and 7 days.service.Hospital emergency codes are used in hospitals to alert staff to various emergency situations.
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from Principles of Marketing: Help and ReviewChapter 6 / Lesson 33