Describe the importance of sales in assessing a company's current financial condition and the...

Marketers use research to learn about consumers' wants and needs. Examine an overview of exploratory, descriptive, and causal research in marketing, understand methods for marketing research, and recognize errors that can occur.

Learn about job dissatisfaction and how it relates to the workforce. Explore the four causes of loss in job satisfaction and typical responses to job dissatisfaction.

Understanding consumer attitudes can help a business better understand customers and even change their attitudes. Explore the definition of consumer attitudes and discover how to change them.

Marketing plan controls are used to compare the actual results of the marketing plan to the plan, itself. Explore the explanation of marketing plan controls and examples such as leads, sales, cost per sale, and market share in this lesson.

Managerial control is an important task for leaders to track employees' performance and make adjustments. Learn the definition of managerial control and explore the techniques and types of control, including mutual adjustment, direct supervision and the standardization of work process.

Learn what boundary spanning is. Examine the components of boundary spanning roles and organization structure, and learn how to encourage boundary spanning.

Bribery is a term with often negative connotations and the ethics of it are always in question. Explore the ethics of bribery in global marketing, using the fictional Starnes-Brenner case study to explore types of bribes and common dilemmas and justifications.

The Modigliani-Miller Theory was devised under assumptions that do not exist in real life. Learn about the importance of propositions I and II and how corporate taxes change the value of a firm and expected returns.

Waiting line systems are designed to have a person or object wait in a queue before a transaction occurs. Learn about low level vs high levels, optimal examples, various types, and different phases of waiting-line systems.

A marketing information system is a computer software program that collects data about consumers' spending habits and uses it to target advertising of products or services to individuals who may be interested. Learn more about the definition and benefits of employing a marketing information system like loyalty cards at grocery stores or gas stations.

Learn what secondary data is. Study the secondary data definition, learn how to collect internal and external secondary data, and discover secondary data examples.

Learn the definition, purpose, and components of organizational structure. Discover the benefits and different types of organizational structure.

Learn the media planning definition and understand the process of media planning. See how media planning in advertising works and study media planning examples.

Marketers must consider consumers' buying behavior to create successful marketing strategies. Learn about purchase involvement and the different types of consumer buying decisions, including nominal, limited, and extended, and how marketing strategies vary according to each type.

Explore corporate-level strategy. Learn the definition of a corporate-level strategy and understand its characteristics. See corporate-level strategy examples.

A new product may be the result of an improvement to an existing product or product line, a lower-priced option, or a brand-new product. Learn how the types of new products differ and explore the 7-step process of new product development.